Content Marketing for Recruitment Agencies

Content marketing for recruiters is about showcasing your industry knowledge and building relationships over time. It requires long term planning, but when done right, it can lead to a substantial increase in inbound leads, in the form of clients and candidates that reach out to you again and again.

With competition in the recruitment space high, content marketing is an effective way to set your business apart.

Your target audiences will decide from your content if you can back up any claims you make. Are you trustworthy? Are you specialists in your field? Do you work in partnership with your clients? Do you know what you’re talking about?

Plus, we’ve seen content marketing work as a great reason to pick up the phone and engage with your clients and candidates. You can invite them to an event or a webinar, be a guest on your podcast or read your latest salary survey. You’d be surprised how often this conversation leads to new opportunities.

Content Marketing for Recruitment Agencies

Our Approach to Content Marketing for Recruitment Agencies

We believe content should:

Be informative, entertaining or inspiring

Have a purpose and add value for your customers

Be held together by a tone of voice that is unique and identifiable to your business

Ultimately aim to create a deeper relationship with your customers

Help you stand out from the crowd

Be shareable

Be original

Types of Content we Can Deliver ​​

Our team of content writers, editors, designers and strategists create the following for our recruitment clients:​

Recruitment blogs

Case studies

White papers

Salary surveys and reports

Social media posts





Customer Accolades

Above and Beyond
Content Marketing for Recruitment Agencies
20,000+ Whitepapers

Downloaded by relevant clients and candidates ready to nurture into a sales qualified lead

Content Marketing for Recruitment Agencies
20+ Webinars & Podcasts

Prepared, marketed and launched

Recruitment Salary Surveys and Market Reports
50+ Salary Surveys & Market Reports

Launched in a range of specialist sectors and countries to support BD efforts

Content Marketing for Recruitment Agencies
200+ Case Studies

Designed and used in a range of marketing campaigns


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Hear from Our Customers

To find a recruitment marketing agency who understood the challenges of the industry and our specific needs has been hugely advantageous, allowing us to hit the ground running with our campaigns and social requirements.

We can't thank the team at Prominence enough for their planning and account management.

Recruitment Marketing Agency Testimonial
Harvey Thomas

We work very closely with Prominence for all our Marketing and Social Media campaigns.

They are always offering great support, and we would highly recommend her, and the Prominence team, to any business.


Recruitment Marketing Agency
Fields & Rudd

I would highly recommend Amber and the team. They are a specialist Recruitment Marketing agency with great knowledge.

They offer great support and have helped modernize our marketing strategy and elevate our brand.


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Alexander Associates

Prominence listen and understand the key drivers and direction for our business and work with us to suggest and create new and creative content which is authentic and true to our values.

Feedback on our marketing has been really positive so thank you Prominence!

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WE Talent

If you are a new recruitment company and looking forward for tremendous support with highly trained professionals, I would recommend, Prominence.

We are about to finish tenure of 2 years with them, and we have saved significant costs around the marketing and have got double the results. 

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The Prominence team are an integral part of our business.

Their ability to understand our strategy and the marketing direction we require is critical to our success.

They deliver high quality work with minimal guidance.


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Beyond Recruitment
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Here's What we Can Deliver for your Recruitment Agency