Case Studies

Savvy Recruitment UK is a specialist recruitment agency focused on connecting top talent with roles in the media, creative, and digital industries. They offer tailored hiring solutions for companies while supporting candidates in finding their ideal career opportunities

Charles Hunter Associates is a leading recruitment agency specialising in the provision of social workers and social care workers across England. Background The social care industry is often beleaguered with poor rates of pay and rising costs, and Charles Hunter Associates decided to launch a survey into the disparity of rates of pay across the industry, and overall sentiment of workers. The challenges the sector continues to face are complex, but include: Workforce Crisis with staff shortages, low rates of pay and staff burnout Funding and Resource Constraints: Underfunding, rising costs and the ability for organisations to provide quality care Growing Demand for Services: With rising numbers of service users and the growing prevalence of mental health needs. The team at Charles Hunter Associates aimed to create a report with valuable insights and recommendations by surveying workers and service providers in the sector. Challenge The challenge for Prominence was to design a survey that would generate meaningful data valuable to employers, gain maximum participation, and produce a report that would add value in the industry. Survey Design and Distribution Great care was taken in writing clear, unambiguous questions, while incorporating a small number of open-ended responses to capture the perspectives of workers. Participation was encouraged through regular emails to workers and employers in the sector, as well as across social media. Result Despite the sector's limited workforce, responses were gathered from:

In March 2024, Bespoke Careers, a leading architecture and design recruitment agency partnered with Prominence to devise and deliver a comprehensive social media strategy.

In October 2024, Future Education, a prominent recruitment agency specialising in the education sector, collaborated with Prominence to optimise their Google Ads strategy for attracting top-tier candidates in the South London region.  With over 20 years of experience and an experienced team, the agency is a trusted name in the local education sector. Despite operating in a highly competitive market, they excel in sourcing and placing educators in schools across South London. Background The business is highly respected, and although well-known in their sector, face an ongoing challenge of attracting educators who they can place into temporary and permanent roles in primary, secondary and SEND school settings. Along with competing with other agencies, the education sector faces staff shortages and a lack of new talent entering the sector. Challenge Prominence faced the challenge of conducting a comprehensive audit and assessment of Future Education's existing Google Ads presence, with the goal of providing actionable recommendations to enhance response rates and improve the quality of applications received. Solution The Prominence team provided several strategic recommendations to Future Education and implemented the following updates and ongoing enhancements to their Google Ads campaigns: Streamlined Ad Structure: Reduced the number of ads from over ten to three (Primary, Secondary, and SEND) to optimise budget allocation and improve targeting accuracy. Enhanced Tracking and Reporting: Updated ad tracking and configured goals in Google Analytics to ensure precise measurement and reporting of responses. Optimised Keywords: Refined keywords to better reach the target audience, while expanding negative keywords to minimise unplaceable responses. Improved Ad Performance: Adjusted search keywords and headlines to increase click-through rates and attract higher-quality candidates. Budget Realignment: Reassigned the budget based on campaign responses, reducing clicks and impressions but significantly improving the quality of responses. Result Over a two-month period, the campaign generated over 150 responses, with more than half evaluated by the Future Education team as highly placeable candidates.