Bespoke Careers: Social Media Case Study

Introduction

In March 2024, Bespoke Careers, a leading architecture and design recruitment agency partnered with Prominence to devise and deliver a comprehensive social media strategy.

Operating from seven global hubs in the UK, Australia and the US, the business had a strategic focus to be the global leader in architecture and design recruitment.

Background

In 2024, Bespoke Careers proudly celebrated 20 years in business. Committed to maintaining their position as a global industry leader, they aimed to align their mission of inspiring and connecting talented individuals worldwide with a dynamic social media strategy. Their focus was on creating insightful content, sharing valuable knowledge, and boosting their market presence.

Challenge

The challenge for Prominence to increase brand visibility and engagement in a crowded digital landscape. The strategy focused on creating unique, engaging, and value-driven content that resonated with the target audience. It was also designed to build a stronger connection with followers, increase trust, and enhance brand authority by sharing knowledge, providing industry insights and highlighting the role Bespoke Careers plays in giving back to the industry.

Solution

The Prominence team engaged in strategy sessions with each office to gain a comprehensive understanding of the business and the unique characteristics of each region. This collaborative approach allowed us to capture the nuances critical to tailoring an effective social media strategy.

With these insights, we developed a plan to deliver consistent and accurate messaging while offering a diverse mix of content that aligned with the organisation’s objectives. The recommended strategy included:

Value-Adding Carousel Posts: Informative and engaging slides to share actionable insights and thought leadership.
Industry Facts: Highlighting key trends and statistics to position the brand as a knowledgeable authority in the field.
Event Promotion: Showcasing events across all locations and maximizing attendance at Bespoke Careers-run or sponsored events through targeted outreach.
Hot Job Highlights: Featuring a curated selection of roles to demonstrate the variety and quality of opportunities managed by the business.
Article Promotion: Sharing in-depth articles to provide valuable insights, foster engagement, and enhance credibility within the industry.
Video Content: Leveraging video to showcase success stories, highlight industry trends, and provide dynamic and engaging updates across platforms.

This balanced content mix was designed to enhance audience engagement, build brand credibility, and support business growth objectives across all regions.

Result

By the end of 2024, LinkedIn social media performance saw significant growth, with impressions rising by 46%, post reactions increasing by 12%, and comments surging by 57%.

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