Healthcare Recruitment Agency: Ad Overhaul, Brand Build and Automation Wins

Who: WESolutions

 
Where: UK (national and international hiring)


Business Size: 30+ person team

WESolutions is a healthcare recruitment agency specialising in both international and domestic nursing and AHP hires. As our first UK client, they were already doing high-volume recruitment, but their marketing setup was holding them back.


They were investing heavily in Facebook advertising with no visibility on spend, targeting or outcomes. They had no brand guidelines, no SEO, and no organic content - which meant their paid media wasn’t getting the support it needed.


The team also faced two big challenges:


  1. A high volume of unsuitable candidates, including many who didn’t meet UK qualification or visa criteria
  2. Tough competition when hiring domestic nurses, with no clear brand differentiation


The Challenge


  • Take control of Facebook ad spend and boost candidate quality
  • Create a brand presence to help attract domestic talent
  • Improve the performance and visibility of their website
  • Reduce the volume of compliance questions and repetitive candidate queries
  • Deliver content that supports both international and local hiring goals


Our Solution


Strategic Brand Development


We started by building from the ground up.


  • Created brand guidelines to establish consistency and elevate the look and feel
  • Held regular in-person meetings to understand the team, their tone and their challenges


Paid Media Management


We stepped in to completely take over and optimise their ad performance.


  • Took control of Facebook ad campaigns and restructured targeting and creative
  • Reduced spend while improving quality of applications
  • Set up remarketing to nurture warm traffic


Website and SEO Transformation


Their website was refreshed to serve as a lead-gen machine.


  • Rewrote and optimised the full site with a focus on SEO
  • Built targeted pages for key candidate groups including nurses, AHPs and physios
  • Introduced two SEO-driven blogs per month to build authority and relevance


Automation and Candidate Experience


We streamlined key touchpoints to improve candidate flow and team efficiency.


  • Implemented automation to clean their candidate database
  • Set up workflows to handle compliance forms and pre-screening questions
  • Added a custom chatbot to manage high-volume FAQs


Content and Brand Engagement


 We introduced initiatives to help the brand connect with both local and international audiences.


  • Launched a ‘Nurse of the Month’ campaign to recognise standout candidates
  • Produced a video series answering key candidate questions like visa requirements and relocation tips
  • Rolled out ‘random acts of kindness’ campaigns to spark conversation in domestic nursing settings
  • Hosted webinars covering the most frequently asked questions by candidates
  • Created candidate and client case studies to showcase the real-world impact of their work


The Results


Positioning


 A brand that speaks directly to healthcare professionals
A team positioned as both experts and people-first recruiters


Engagement


 Stronger ad performance with lower spend, meaning more quality candidates
Page 1 rankings for key search terms
Videos, webinars and case studies that resonate with candidates at every stage


Productivity


 Candidate qualification and compliance questions now handled through automation
Recruitment and marketing teams freed up to focus on value-driving tasks


Testimonial: 


If you are a new recruitment company and looking forward for tremendous support with Highly trained professionals, I would recommend, Prominence. They have the solution for the problems you would have never even encountered.

...one of the safest hands in digital marketing and leads management when it comes to recruitment business.

We are about to finish tenure of two years with them, and we have saved significant costs around the marketing and have got double the results.

Thanks prominence and Amber, It is always pleasure doing business with you.


Karan Shah – WESolutions

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Our Case Studies

Below is a selection of our case studies showcasing the projects we’ve delivered, the sectors we specialise in, and the long-term partnerships we’ve built. Each one highlights the challenges faced, the approach taken, and the results achieved.

Future Education: Google Ads Case Study

February 26, 2026
Introduction In October 2024, Future Education, a prominent recruitment agency specialising in the education sector, collaborated with Prominence to optimise their Google Ads strategy for attracting top-tier candidates in the South London region. With over 20 years of experience and an experienced team, the agency is a trusted name in the local education sector. Despite operating in a highly competitive market, they excel in sourcing and placing educators in schools across South London. Background The business is highly respected, and although well-known in their sector, face an ongoing challenge of attracting educators who they can place into temporary and permanent roles in primary, secondary and SEND school settings. Along with competing with other agencies, the education sector faces staff shortages and a lack of new talent entering the sector. Challenge Prominence faced the challenge of conducting a comprehensive audit and assessment of Future Education's existing Google Ads presence, with the goal of providing actionable recommendations to enhance response rates and improve the quality of applications received. Solution The Prominence team provided several strategic recommendations to Future Education and implemented the following updates and ongoing enhancements to their Google Ads campaigns: Streamlined Ad Structure : Reduced the number of ads from over ten to three (Primary, Secondary, and SEND) to optimise budget allocation and improve targeting accuracy. Enhanced Tracking and Reporting : Updated ad tracking and configured goals in Google Analytics to ensure precise measurement and reporting of responses. Optimised Keywords : Refined keywords to better reach the target audience, while expanding negative keywords to minimise unplaceable responses. Improved Ad Performance : Adjusted search keywords and headlines to increase click-through rates and attract higher-quality candidates. Budget Realignment : Reassigned the budget based on campaign responses, reducing clicks and impressions but significantly improving the quality of responses. Result Over a two-month period, the campaign generated over 150 responses, with more than half evaluated by the Future Education team as highly placeable candidates.
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Konstrukt: Podcast Launch & Brand Growth

February 3, 2026
The Client Who: Konstrukt – Construction Recruitment Specialists Where: New Zealand Business Size: Fewer than 6 team members at project start Timeframe: 2022 – ongoing
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Supply Chain Recruitment: Launching a New Recruitment Agency

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Who: Chain Reaction Where: Melbourne, Australia Business Size: 1-person business
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