Introduction
Consultive is an Australian consultancy specialising in architecture, engineering, and civil construction recruitment and workforce solutions. With deep industry expertise and a strong understanding of the built environment, Consultive connects organisations with skilled professionals across highly specialised sectors.
To strengthen its market presence and increase brand awareness, Consultive partnered with Prominence to develop an ongoing social media strategy supported by ad hoc creative design. The objective was to establish a more consistent and recognisable brand presence, showcase the company's expertise, and keep Consultive front of mind with both clients and candidates in a competitive recruitment market.
The Challenge
The architecture, engineering, and civil construction sectors are highly competitive, making it essential for specialist recruiters to maintain a strong and consistent presence in the market.
Consultive needed a way to regularly engage its audience while reinforcing its credibility and industry knowledge. Like many growing businesses, balancing day-to-day operations with the ongoing demands of creating quality marketing content can be challenging. Success meant developing a sustainable approach that increased brand visibility while maintaining a professional, consistent identity across digital channels.
Our Approach
Social Media Strategy
Prominence developed and implemented a tailored social media strategy designed to increase brand awareness and strengthen Consultive's online presence.
Content was planned around industry trends, recruitment insights, company updates, and thought leadership, ensuring posts remained relevant and valuable to both clients and candidates. By maintaining a consistent publishing schedule, Consultive was able to stay visible within its niche market and continually reinforce its expertise.
The strategy also ensured content aligned with the company's brand and business objectives, creating a cohesive presence across social platforms.
Creative Design Support
Alongside the social media strategy, Prominence provided ad hoc graphic design support to help bring Consultive's content to life.
From creating branded social media graphics to developing visual assets for reports, bids, and company announcements, each design was created to maintain a professional and consistent visual identity. This enabled Consultive to present a polished brand while responding quickly to new opportunities and business needs.
The Results
While formal campaign metrics were not the primary measure of success, the partnership delivered several important outcomes:
- Established a more consistent and professional social media presence.
- Increased brand visibility through regular, high-quality content.
- Strengthened brand consistency across marketing communications.
- Created a reliable pipeline of branded content that supported ongoing audience engagement.
- Positioned Consultive as an active and knowledgeable voice within the architecture, engineering, and civil construction sectors.
The Impact
Rather than focusing on a single campaign, Prominence helped establish the foundations for long-term brand awareness.
Through a combination of strategic content planning and flexible creative support, Consultive developed a stronger digital presence that better reflected its expertise and industry focus. The consistent delivery of relevant, professional content helped build credibility with both existing and prospective clients while ensuring the business remained visible within a highly specialised market.
The ongoing partnership also provided Consultive with the flexibility to respond to new opportunities without compromising brand quality or consistency.
Key Takeaway
Building brand awareness isn’t just posting on social media, but creating consistent, valuable touchpoints that reinforce expertise and trust over time. By combining strategic social media planning with high-quality creative design, Prominence helped Consultive strengthen its market presence and establish a solid foundation for continued brand growth.
