Introduction
Beilby Downing Teal (BDT), part of the CGH Group, is one of Australia’s established providers of executive search, professional recruitment and contracting services. With more than 50 years of recruitment experience and a specialist focus across sectors including construction, defence, digital, government, infrastructure, manufacturing and resources, BDT works with organisations to identify and secure highly skilled professionals and senior leaders.
As BDT continued to build its presence in a competitive recruitment market, the business partnered with Prominence for ongoing creative and social media support. The focus was on strengthening BDT’s digital presence through high-quality, on-brand content while supporting a more consistent and strategic approach to social media.
The Challenge
With a long history and deep specialist expertise, BDT had a wealth of knowledge and experience to draw on. However the challenge was translating that expertise into engaging digital content that would strengthen the brand, communicate its specialist positioning and remain consistent across its social media presence.
As part of the wider CGH Group, BDT also needed to maintain its own distinct brand identity while sitting within a broader group of complementary recruitment and HR brands. This made consistency, clarity and quality particularly important across its marketing activity.
Success meant creating a stronger and more cohesive digital presence that reflected the calibre of BDT’s people, expertise and services, while giving the business flexible creative support to respond to its ongoing marketing needs.
Our Approach
Ad Hoc Design
Prominence provided ongoing ad hoc design support to help BDT bring its marketing activity to life across a range of digital content.
Working within BDT’s existing brand identity, Prominence developed professional, engaging creative assets that communicated key messages clearly while maintaining a consistent visual presence. This flexible approach allowed BDT to access design expertise as needed, without the constraints of a fixed creative project.
Light Social Media Strategy
Prominence also provided light-touch social media strategy to help BDT take a more considered approach to its online presence.
Rather than focusing solely on producing individual posts, the strategy helped connect BDT’s content with its broader positioning and areas of expertise. Content was developed to showcase industry knowledge, recruitment expertise and the people behind the business, helping create a social presence that was informative, credible and aligned with the BDT brand.
The Results
The partnership provided BDT with ongoing access to strategic and creative marketing support, helping the business maintain a consistent and professional digital presence.
Key outcomes included:
- A more consistent brand presence across social media, supported by professionally designed creative.
- Greater visibility for BDT’s specialist expertise, helping communicate its experience across executive search, professional recruitment and contracting.
- Flexible access to creative support, allowing BDT to respond quickly to on-going marketing requirements.
- A more considered approach to social content, ensuring activity supported the wider brand and business positioning.
The Impact
By combining flexible design support with a light social media strategy, Prominence helped BDT strengthen the way its expertise was presented online.
The partnership gave BDT a reliable creative resource that could support its ongoing marketing needs while ensuring content remained aligned with its established brand. This was particularly valuable for a business with such a strong heritage and specialist market position, allowing its digital presence to better reflect the depth of experience behind the brand.
As part of the CGH Group, BDT continues to operate as a specialist executive search and professional recruitment brand, with its own distinct capabilities and identity within the group's broader recruitment and HR offering.
Key Takeaway
By combining on-demand creative expertise with a practical social media strategy, Prominence helped Beilby Downing Teal strengthen its digital presence and communicate its specialist expertise more consistently. The partnership provided the flexibility to support BDT’s evolving marketing needs while ensuring its long-standing reputation and professional brand continued to translate effectively in the digital space.
