Expertise:

GEO Writing for

Recruitment Agencies

What is Generative Engine Optimisation?

Generative Engine Optimisation, or GEO, focuses on how your website content is interpreted, summarised and represented when generative platforms produce answers.

Rather than directing users to a list of websites, generative engines increasingly create responses by synthesising information from multiple sources. These responses often appear as summaries, explanations or recommendations, with or without direct links.

GEO ensures your recruitment agency’s expertise, positioning and messaging are clear enough to be accurately reflected when these answers are generated.

In many cases, prospects arrive already informed by generated answers before they ever visit your website.

We are already seeing recruitment agencies receive enquiries where prospects reference information they have seen surfaced or summarised by generative platforms, not traditional search results.

The clearer and more consistent your content, the more accurately it can be represented in generated responses.

Expertise:

Employer Branding Services for

Recruitment Agencies



In competitive talent markets, recruitment agencies are increasingly expected to offer more than candidate sourcing they must help clients attract, engage, and retain the right talent. A strong employer brand is often the deciding factor in securing high-quality candidates and reducing time-to-hire.

Our Employer Branding service is designed to help recruitment agencies deliver this value—both for their own brand and as an extension of their client offering. We create compelling, authentic employer brands that resonate with target audiences and support hiring outcomes.

We begin with a structured discovery process to understand the organisation’s culture, values, employee experience, and market positioning. This includes stakeholder interviews, employee insight gathering, and competitor benchmarking to identify differentiation opportunities.

From this, we develop a clear Employer Value Proposition (EVP) supported by messaging frameworks that articulate why candidates should choose the business. This is then translated into content and creative assets across key touchpoints such as careers pages, job adverts, social media, and candidate communications.

We ensure the employer brand is consistently applied across the candidate journey, from first interaction through to onboarding. This improves candidate experience, increases engagement, and strengthens conversion rates.

Where required, we also support activation campaigns using content, social media, paid advertising, and video to bring the employer brand to life and reach the right talent pools.

The result is a clear, credible employer brand that helps attract better candidates, reduce hiring friction, and position both the agency and its clients as employers of choice.

We believe employer branding should: