Just Search Group identified an opportunity to launch a specialist HR recruitment brand in Japan, creating a dedicated offering within the group.
Just HR was established under the Just Search Group, requiring a clear position within the group structure while developing its own identity, messaging, and market presence.
The brief was to launch the business from the ground up, with everything built from scratch to ensure credibility, consistency, and alignment from day one.
The Objective
- Launch a new HR recruitment brand under the Just Search Group
- Clearly position Just HR within the group structure
- Define a distinct value proposition and messaging
- Build a complete digital presence from the ground up
- Create strong foundations for marketing and business development
Our Solution
1. Brand Positioning & Messaging
- Worked closely with Just HR and the wider group to define purpose, positioning, and audience
- Developed brand messaging and narrative from scratch
- Ensured tone and language were appropriate for the Japanese market
- Created clarity between the group brand and sub-brand
2. Brand Identity & Visual Direction
- Developed a visual identity aligned with the Just Search Group brand architecture
- Ensured Just HR had a distinct yet clearly connected presence
- Created consistency across all brand and marketing assets
3. Website Strategy, Content & Build
- Designed the website structure from scratch with clear user journeys
- Wrote all website content from scratch, tailored to the HR market in Japan
- Built content with SEO, GEO, and AEO considerations in mind
- Designed and launched a modern, professional website
4. Marketing & Launch Assets
- Set up LinkedIn presence and launch content
- Created templates and assets to support consistent communication
- Supported initial go-to-market activity
5. Foundations for Growth
- Implemented analytics and tracking from day one
- Built a scalable digital platform to support future campaigns
- Ensured the brand and website could evolve as the business grows
The Outcome
Brand Launch:
- A fully launched HR recruitment brand under the Just Search Group
- Clear positioning within the group structure
- Immediate market credibility
Digital Presence:
- Complete website launched from the ground up
- Purpose-built content aligned to the Japanese HR market
- SEO-ready structure supporting long-term visibility
Business Impact:
- Just HR launched with clarity and confidence
- Strong foundations for marketing and business development
- A platform built for long-term growth
Key Outcome
By building the brand, messaging, and website from scratch, Just HR entered the Japanese market with a clear identity, aligned positioning, and strong digital foundations. The end-to-end launch ensured credibility, consistency, and scalability from day one.
