Just HR – End-to-End Business Launch (Japan)

The Client


Who: Just HR


Industry: Human Resources Recruitment


Location: Japan


Project Scope: Full business launch


Timeframe: Approx. 3–4 months

Just Search Group identified an opportunity to launch a specialist HR recruitment brand in Japan, creating a dedicated offering within the group.


Just HR was established under the Just Search Group, requiring a clear position within the group structure while developing its own identity, messaging, and market presence.


The brief was to launch the business from the ground up, with everything built from scratch to ensure credibility, consistency, and alignment from day one.


The Objective


  • Launch a new HR recruitment brand under the Just Search Group
  • Clearly position Just HR within the group structure
  • Define a distinct value proposition and messaging
  • Build a complete digital presence from the ground up
  • Create strong foundations for marketing and business development


Our Solution


1. Brand Positioning & Messaging


  • Worked closely with Just HR and the wider group to define purpose, positioning, and audience
  • Developed brand messaging and narrative from scratch
  • Ensured tone and language were appropriate for the Japanese market
  • Created clarity between the group brand and sub-brand


2. Brand Identity & Visual Direction


  • Developed a visual identity aligned with the Just Search Group brand architecture
  • Ensured Just HR had a distinct yet clearly connected presence
  • Created consistency across all brand and marketing assets


3. Website Strategy, Content & Build


  • Designed the website structure from scratch with clear user journeys
  • Wrote all website content from scratch, tailored to the HR market in Japan
  • Built content with SEO, GEO, and AEO considerations in mind
  • Designed and launched a modern, professional website


4. Marketing & Launch Assets


  • Set up LinkedIn presence and launch content
  • Created templates and assets to support consistent communication
  • Supported initial go-to-market activity


5. Foundations for Growth


  • Implemented analytics and tracking from day one
  • Built a scalable digital platform to support future campaigns
  • Ensured the brand and website could evolve as the business grows


The Outcome

Brand Launch:


  • A fully launched HR recruitment brand under the Just Search Group
  • Clear positioning within the group structure
  • Immediate market credibility


Digital Presence:


  • Complete website launched from the ground up
  • Purpose-built content aligned to the Japanese HR market
  • SEO-ready structure supporting long-term visibility


Business Impact:


  • Just HR launched with clarity and confidence
  • Strong foundations for marketing and business development
  • A platform built for long-term growth


Key Outcome


By building the brand, messaging, and website from scratch, Just HR entered the Japanese market with a clear identity, aligned positioning, and strong digital foundations. The end-to-end launch ensured credibility, consistency, and scalability from day one.

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Our Case Studies

Below is a selection of our case studies showcasing the projects we’ve delivered, the sectors we specialise in, and the long-term partnerships we’ve built. Each one highlights the challenges faced, the approach taken, and the results achieved.

Future Education: Google Ads Case Study

February 26, 2026
Introduction In October 2024, Future Education, a prominent recruitment agency specialising in the education sector, collaborated with Prominence to optimise their Google Ads strategy for attracting top-tier candidates in the South London region. With over 20 years of experience and an experienced team, the agency is a trusted name in the local education sector. Despite operating in a highly competitive market, they excel in sourcing and placing educators in schools across South London. Background The business is highly respected, and although well-known in their sector, face an ongoing challenge of attracting educators who they can place into temporary and permanent roles in primary, secondary and SEND school settings. Along with competing with other agencies, the education sector faces staff shortages and a lack of new talent entering the sector. Challenge Prominence faced the challenge of conducting a comprehensive audit and assessment of Future Education's existing Google Ads presence, with the goal of providing actionable recommendations to enhance response rates and improve the quality of applications received. Solution The Prominence team provided several strategic recommendations to Future Education and implemented the following updates and ongoing enhancements to their Google Ads campaigns: Streamlined Ad Structure : Reduced the number of ads from over ten to three (Primary, Secondary, and SEND) to optimise budget allocation and improve targeting accuracy. Enhanced Tracking and Reporting : Updated ad tracking and configured goals in Google Analytics to ensure precise measurement and reporting of responses. Optimised Keywords : Refined keywords to better reach the target audience, while expanding negative keywords to minimise unplaceable responses. Improved Ad Performance : Adjusted search keywords and headlines to increase click-through rates and attract higher-quality candidates. Budget Realignment : Reassigned the budget based on campaign responses, reducing clicks and impressions but significantly improving the quality of responses. Result Over a two-month period, the campaign generated over 150 responses, with more than half evaluated by the Future Education team as highly placeable candidates.
Four people in an office looking at papers on a table, discussing work.

Konstrukt: Podcast Launch & Brand Growth

February 3, 2026
The Client Who: Konstrukt – Construction Recruitment Specialists Where: New Zealand Business Size: Fewer than 6 team members at project start Timeframe: 2022 – ongoing
Four people collaborating at a table, looking at papers with charts and graphs, in a modern office.

Supply Chain Recruitment: Launching a New Recruitment Agency

February 3, 2026
Who: Chain Reaction Where: Melbourne, Australia Business Size: 1-person business
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Woman yelling into a megaphone. She wears a yellow shirt and holds the megaphone with her right hand.
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