Savvy Recruitment: Rebrand and Website Build
Introduction
Savvy Recruitment UK is a specialist recruitment agency focused on connecting top talent with roles in the media, creative, and digital industries. They offer tailored hiring solutions for companies while supporting candidates in finding their ideal career opportunities.
Background
Founded 15 years ago, Savvy Recruitment underwent a management buyout in 2024, leading to the appointment of a new Managing Director. As part of this transition, the company embarked on a rebranding initiative, including the launch of a new website to align with its evolving vision.
Challenge
Operating in a highly competitive and complex market, we identified key areas of focus:
- Brand Refresh: Redesigned and revitalised the Savvy brand, creating a cohesive visual identity and a comprehensive set of assets for future communications
- Service Clarity: Collaborated with the senior leadership team to refine and clearly define core service offerings, ensuring accurate and effective market messaging
- Website Development: Led the website project in partnership with Shazamme, overseeing the design of mock-ups for all key pages, crafting compelling website copy, and optimising SEO to maximise visibility and engagement
Solution
- Brand Refresh: The new brand identity strengthened Savvy Recruitment’s market presence, enhancing recognition and credibility. The cohesive visual identity and comprehensive asset library ensured consistent and professional communication across all platforms, including social media and email marketing
- Service Clarity: A clearly defined suite of core services improved internal alignment and external messaging, resulting in more targeted marketing efforts, stronger client engagement, and increased candidate trust
- Website Development: The newly launched website delivered an improved user experience, increased organic traffic through optimised SEO, and provided a compelling platform to showcase Savvy’s expertise. The strategic design and content effectively positioned the company as a leader in its sector
Additional Marketing Outcomes
The website has been well received by both clients and candidates, with a 20% increase in website visitors
Organic search and social media engagement consistently exceeds 90%
LinkedIn impressions have increased by 80%, while post reactions are up by 20%.
Testimonial
We have been working with Caroline for a few months and couldn't be happier with the work but also the process. It's been such a fun, collaborative and easy process and that's all down to Caroline and her teams efficient and friendly way of working.
If you are looking for a marketing team that will really listen to what you want out of it while respecting your time then get in contact with Caroline!
Ellie Cree, Managing Director, Savvy Recruitment
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