Stand out in a saturated market. A practical 2026 marketing playbook for Dubai-based recruitment agencies ready to attract better clients and talent.

Is your marketing strategy aligned with your tech stack? Here’s how recruitment agencies can build a 2026-ready growth engine.

Prominence created and delivered bespoke strategies for a Dubai-based recruitment group, driving brand awareness, engagement, and 28% headcount growth.

Charles Hunter Associates is a leading recruitment agency specialising in the provision of social workers and social care workers across England. Background The social care industry is often beleaguered with poor rates of pay and rising costs, and Charles Hunter Associates decided to launch a survey into the disparity of rates of pay across the industry, and overall sentiment of workers. The challenges the sector continues to face are complex, but include: Workforce Crisis with staff shortages, low rates of pay and staff burnout Funding and Resource Constraints: Underfunding, rising costs and the ability for organisations to provide quality care Growing Demand for Services: With rising numbers of service users and the growing prevalence of mental health needs. The team at Charles Hunter Associates aimed to create a report with valuable insights and recommendations by surveying workers and service providers in the sector. Challenge The challenge for Prominence was to design a survey that would generate meaningful data valuable to employers, gain maximum participation, and produce a report that would add value in the industry. Survey Design and Distribution Great care was taken in writing clear, unambiguous questions, while incorporating a small number of open-ended responses to capture the perspectives of workers. Participation was encouraged through regular emails to workers and employers in the sector, as well as across social media. Result Despite the sector's limited workforce, responses were gathered from: