Charles Hunter Associates is a leading recruitment agency specialising in the provision of social workers and social care workers across England.

Background

The social care industry is often beleaguered with poor rates of pay and rising costs, and Charles Hunter Associates decided to launch a survey into the disparity of rates of pay across the industry, and overall sentiment of workers.

The challenges the sector continues to face are complex, but include:

1. Workforce Crisis with staff shortages, low rates of pay and staff burnout
2. Funding and Resource Constraints: Underfunding, rising costs and the ability for organisations to provide quality care
3. Growing Demand for Services: With rising numbers of service users and the growing prevalence of mental health needs.

The team at Charles Hunter Associates aimed to create a report with valuable insights and recommendations by surveying workers and service providers in the sector.

Challenge

The challenge for Prominence was to design a survey that would generate meaningful data valuable to employers, gain maximum participation, and produce a report that would add value in the industry.

Survey Design and Distribution

Great care was taken in writing clear, unambiguous questions, while incorporating a small number of open-ended responses to capture the perspectives of workers.

Participation was encouraged through regular emails to workers and employers in the sector, as well as across social media.

Result

Despite the sector's limited workforce, responses were gathered from:

Additional Marketing Outcomes

The report was promoted across social platforms, ensuring it was accessible to a wide audience across the industry.

On LinkedIn:

• Post impressions increased by 13% in the first three months
• Comments grew by 6% in the same period

Charles Hunter Associates experienced:

• Over 750 visits to the report webpage
• 6 marketing conversions achieved
  
  

Testimonial

Prominence have been extremely helpful with our marketing activities. Caroline was always on hand to answer questions and the support we received was exceptional. They helped us with both large projects and day-to-day marketing activities.



Mollie O’Sullivan, Marketing Executive, Charles Hunter Associates