Digital Marketing Strategy for Recruitment Agencies

Developing a well thought out marketing strategy for your recruitment agency is the first step in any partnership we kick off with.

The importance of strategy cannot be overstated: it’s the glue that ties together all of your marketing activities, it defines what success looks like and it’s the single point of truth that all stakeholders should refer to.

Most importantly, it evolves as your business does. The only way a digital marketing strategy for recruitment agencies can be successful is if it goes hand in hand with your business objectives.

Digital Marketing Strategy for Recruiters

So, how do you build a great
digital marketing strategy for recruitment agencies?

Our approach is to hold half-day planning workshops when we start working with all of our clients.
The goal is to scratch beneath the surface and really get to know your business:

Your goals

Your key challenges

Your culture

Your competitors

From there, we develop your bespoke marketing strategy which:

Establishes core marketing objectives

Articulates your USP (unique selling proposition)

Outlines target audience personas

Your digital recruitment marketing strategy informs the next stages of our working relationship which is when we shift into delivery mode. A tactical plan is delivered that identifies a channel mix based on the full suite of digital tools and platforms available.

Customer Accolades

Above and Beyond
Digital Marketing Strategy for Recruitment Agencies
250+ Marketing Strategies

Crafted for recruitment agencies in Australia, New Zealand & the UK

Recruitment Marketing Awards
40+ Awards

Written for our customers across Seek Sara's, Tiaras, Recruiter Awards, REC & APSCo

Recruitment Salary Surveys and Market Reports
150+ Salary Surveys & Market Reports

Launched in a range of specialist sectors and countries

Recruitment Marketing Paid Advertising Campaigns
10,000+ Client & Candidate Leads

Generated from Google and social media advertising campaigns

Hear from Our Customers

To find a recruitment marketing agency who understood the challenges of the industry and our specific needs has been hugely advantageous, allowing us to hit the ground running with our campaigns and social requirements.

We can't thank the team at Prominence enough for their planning and account management.

Recruitment Marketing Agency Testimonial
Harvey Thomas

We work very closely with Prominence for all our Marketing and Social Media campaigns.

They are always offering great support, and we would highly recommend her, and the Prominence team, to any business.


Recruitment Marketing Agency
Fields & Rudd

I would highly recommend Amber and the team. They are a specialist Recruitment Marketing agency with great knowledge.

They offer great support and have helped modernize our marketing strategy and elevate our brand.


Alexander Associates Logo
Alexander Associates

Prominence listen and understand the key drivers and direction for our business and work with us to suggest and create new and creative content which is authentic and true to our values.

Feedback on our marketing has been really positive so thank you Prominence!

WE Talent Logo
WE Talent

If you are a new recruitment company and looking forward for tremendous support with highly trained professionals, I would recommend, Prominence.

We are about to finish tenure of 2 years with them, and we have saved significant costs around the marketing and have got double the results. 

WESolutions Logo

The Prominence team are an integral part of our business.

Their ability to understand our strategy and the marketing direction we require is critical to our success.

They deliver high quality work with minimal guidance.


Beyond Recruitment Logo
Beyond Recruitment
Edit Template

Here's What we Can Deliver for your Recruitment Agency: