Email Marketing & Automation for Recruitment Agencies

Email marketing for any recruitment agency is all about being front of mind when the time is right. Will you send one campaign and get 10 leads? Probably not. But over time, if you’re providing valuable insights and useful information straight into your client and candidates’ inboxes, your name is going to be top of mind when they’re looking to hire or find a new role.

Email automation has exponentially improved recruiters’ ability to nurture and track candidates and clients productively and efficiently. We work with partners such as Roi-AI and Bullhorn Automation to design solutions and systems for our clients that ease administrative burdens and increase profitability.

PPC & Digital Advertising for Recruitment Agencies

Our Approach to Email Marketing

We believe your email marketing campaigns should:

Look great and reflect your recruitment agency’s brand identity

Support lead generation

Be measurable and provide useful insights into your customers

Deliver ROI and drive revenue growth

Be easy and efficient to manage

Be underpinned by a clean, segmented database

Our Approach to Email Automation ​

We believe automated email communication should:

Enhance the candidate experience

Nurture existing client relationships

Complement in-person candidate care

Provide practical, useful information and updates

Be linked to your company's Employee Value Proposition

Types of Email Campaigns We Can Deliver:

Our recruitment email marketing and automation specialists manage the following for our clients:

Email newsletters

Promote featured jobs

Corporate announcement emails

Client nurturing emails

Candidate and client post placement surveys

Passive candidate check-in emails

Birthday emails

Event invites

Salary survey participation invites

Customer Accolades

Above and Beyond
Email Marketing for Recruitment Agencies
50,000+ Newsletters

Created and sent out to segmented talent pools and client audiences

Email Marketing for Recruitment Agencies
350+ Automations

Built and managed to nurture leads over a period of time

Reporting for Recruitment Agencies - Reports
1000+ Reports

Generated so recruitment agencies can follow up with warm leads

Recruitment Marketing Leads
500+ Leads

From email responses, forms completed and BD lists for recruiters to follow up

Hear from Our Customers

To find a recruitment marketing agency who understood the challenges of the industry and our specific needs has been hugely advantageous, allowing us to hit the ground running with our campaigns and social requirements.

We can't thank the team at Prominence enough for their planning and account management.

Recruitment Marketing Agency Testimonial
Harvey Thomas

We work very closely with Prominence for all our Marketing and Social Media campaigns.

They are always offering great support, and we would highly recommend her, and the Prominence team, to any business.


Recruitment Marketing Agency
Fields & Rudd

I would highly recommend Amber and the team. They are a specialist Recruitment Marketing agency with great knowledge.

They offer great support and have helped modernize our marketing strategy and elevate our brand.


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Alexander Associates

Prominence listen and understand the key drivers and direction for our business and work with us to suggest and create new and creative content which is authentic and true to our values.

Feedback on our marketing has been really positive so thank you Prominence!

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WE Talent

If you are a new recruitment company and looking forward for tremendous support with highly trained professionals, I would recommend, Prominence.

We are about to finish tenure of 2 years with them, and we have saved significant costs around the marketing and have got double the results. 

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The Prominence team are an integral part of our business.

Their ability to understand our strategy and the marketing direction we require is critical to our success.

They deliver high quality work with minimal guidance.


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Beyond Recruitment
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Here's What we Can Deliver for your Recruitment Agency: