SEO for Recruitment Agencies

Successful Search Engine Optimisation (SEO) is all about making it as easy as possible for your clients and candidates to find you when they use a search engine.

But achieving high rankings on Google, Bing or Yahoo requires an understanding of their ever-changing algorithms to figure out the best way to outrank your competitors.

In recruitment, you can focus on keywords relating to specific job titles or by highlighting your agency’s specialities. Or you can understand what your clients and candidates are searching for online and optimise your copy, so you show up at the top of search listings.

SEO is also easier than you might think. It takes time to set up, but done well it’s a proven inbound lead generator that will serve you for years to come.

SEO for Recruitment Agencies

Our Approach to SEO for Recruitment Agencies

When we start working with a recruitment agency, we typically do a SEO Audit. This audit involves reviewing and assessing your existing website for the following:

Are keywords appropriate and being applied accurately?

Is the copy a clear, concise and easy to follow?

Is the copy optimised?

Is there a logical user journey for visitors to your site?

Does your meta data include the right keywords on each page?

Is the URL accurate?

Are there sufficient inbound links?

Are alt-tags being used on images?

Is the call to action clear so you're directing clients and candidates to get in touch?

Based on the outcome of an SEO audit, we’ll put together a plan to correct any issues that may need attention. 

We then get stuck into updating your copy, using keyword research and ensuring your website actually speaks to your audiences.

Once we’re done, we make sure we track and report on the results on a monthly basis.

SEO Case Study

Above and Beyond

STEM Recruitment Agency Engineering Recruitment Agency

SEO for Recruitment Agencies - Icon 3
Page 1 Google Search

For 10 out of their 10 keyword search terms

Recruitment Marketing Awards
Top of Google Search

6 out of 10 key terms

SEO for Recruitment Agencies - Icon 2
Page 1 of Google Search

For 10 out of their 10 keyword search terms

SEO for Recruitment Agencies
Top of Google Search

7 out of 10 key terms

Hear from Our Customers

To find a recruitment marketing agency who understood the challenges of the industry and our specific needs has been hugely advantageous, allowing us to hit the ground running with our campaigns and social requirements.

We can't thank the team at Prominence enough for their planning and account management.

Recruitment Marketing Agency Testimonial
Harvey Thomas

We work very closely with Prominence for all our Marketing and Social Media campaigns.

They are always offering great support, and we would highly recommend her, and the Prominence team, to any business.


Recruitment Marketing Agency
Fields & Rudd

I would highly recommend Amber and the team. They are a specialist Recruitment Marketing agency with great knowledge.

They offer great support and have helped modernize our marketing strategy and elevate our brand.


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Alexander Associates

Prominence listen and understand the key drivers and direction for our business and work with us to suggest and create new and creative content which is authentic and true to our values.

Feedback on our marketing has been really positive so thank you Prominence!

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WE Talent

If you are a new recruitment company and looking forward for tremendous support with highly trained professionals, I would recommend, Prominence.

We are about to finish tenure of 2 years with them, and we have saved significant costs around the marketing and have got double the results. 

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The Prominence team are an integral part of our business.

Their ability to understand our strategy and the marketing direction we require is critical to our success.

They deliver high quality work with minimal guidance.


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Beyond Recruitment
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Here's What we Can Deliver for your Recruitment Agency