Expertise
Digital Marketing Strategy for Recruitment Agencies
Developing a well thought out marketing strategy for your recruitment agency is the first step in any partnership we kick off with.
The importance of strategy cannot be overstated: it’s the glue that ties together all of your marketing activities, it defines what success looks like and it’s the single point of truth that all stakeholders should refer to.
Most importantly, it evolves as your business does. The only way a digital marketing strategy for recruitment agencies can be successful is if it goes hand in hand with your business objectives.
So, how do you build a great
digital marketing strategy for recruitment agencies?
The goal is to scratch beneath the surface and really get to know your business:
Your goals
Your key challenges
Your culture
Your competitors
From there, we develop your bespoke marketing strategy which:
Establishes core marketing objectives
Articulates your USP (unique selling proposition)
Outlines target audience personas
Your digital recruitment marketing strategy informs the next stages of our working relationship which is when we shift into delivery mode. A tactical plan is delivered that identifies a channel mix based on the full suite of digital tools and platforms available.
Customer Accolades
250+ Marketing Strategies
Crafted for recruitment agencies in Australia, New Zealand & the UK
40+ Awards
Written for our customers across Seek Sara's, Tiaras, Recruiter Awards, REC & APSCo
150+ Salary Surveys & Market Reports
Launched in a range of specialist sectors and countries
10,000+ Client & Candidate Leads
Generated from Google and social media advertising campaigns
Hear from Our Customers
To find a recruitment marketing agency who understood the challenges of the industry and our specific needs has been hugely advantageous, allowing us to hit the ground running with our campaigns and social requirements.
We can't thank the team at Prominence enough for their planning and account management.
We work very closely with Prominence for all our Marketing and Social Media campaigns.
They are always offering great support, and we would highly recommend her, and the Prominence team, to any business.
Melium
... Marketing can sometimes be tricky to quantify in terms of ROI however, we already have numerous examples of clients that have (without prompting) mentioned that our brand is clear and effectively conveys our niche. I have also had contacts of mine completely unrelated to the industry comment on how slick and relevant the content Melium are now putting out there is.
I would highly recommend Amber and the team. They are a specialist Recruitment Marketing agency with great knowledge.
They offer great support and have helped modernize our marketing strategy and elevate our brand.
Prominence listen and understand the key drivers and direction for our business and work with us to suggest and create new and creative content which is authentic and true to our values.
Feedback on our marketing has been really positive so thank you Prominence!
If you are a new recruitment company and looking forward for tremendous support with highly trained professionals, I would recommend, Prominence.
We are about to finish tenure of 2 years with them, and we have saved significant costs around the marketing and have got double the results.
The Prominence team are an integral part of our business.
Their ability to understand our strategy and the marketing direction we require is critical to our success.
They deliver high quality work with minimal guidance.
Prominence Have Been Extremely Helpful
Prominence have been extremely helpful with our marketing activities. Caroline was always on hand to answer questions and the support we received was exceptional. They helped us with both large projects and day-to-day marketing activities.