Having worked with Beyond Recruitment for over 10 years as their marketing agency, Prominence knew exactly how to create a strategy that would make an impact. Together, we devised a plan that would not only boost registrations but also foster high engagement throughout the campaign.

Targeted Email Campaigns: We kicked off with a series of strategically crafted email communications. The messaging focused on the exclusive value of the webinar and the relevance of the Economic and Labour Report for businesses across New Zealand. The emails showcased how the insights would provide actionable information for navigating the year ahead.

Streamlined Registration Process: To maximise sign-ups, Prominence designed a simple, user-friendly registration page on Eventbrite. Multiple touchpoints—including event countdowns and reminder emails—kept potential attendees engaged and motivated to register.

Interactive Webinar Format:  The webinar itself took a more dynamic approach. Instead of just a standard presentation, Beyond Recruitment incorporated a Q&A session where attendees could ask questions and engage directly with the economist. This real-time interaction kept the audience engaged and deepened the value of the event.

Exclusive Content and Incentives:  o make the webinar even more compelling, Beyond Recruitment offered attendees exclusive early access to the full Economic and Labour Report—well ahead of its public release. This added incentive encouraged more registrations and made the event feel like an opportunity that attendees couldn’t afford to miss.

Strong Call-to-Actions:  Throughout the campaign, we maintained a clear and compelling call-to-action: register to gain first access to invaluable insights from one of New Zealand’s most respected economists.