Expertise

Content Marketing for Recruitment Agencies

Content marketing for recruiters is about showcasing your industry knowledge and building relationships over time. It requires long term planning, but when done right, it can lead to a substantial increase in inbound leads, in the form of clients and candidates that reach out to you again and again.

With competition in the recruitment space high, content marketing is an effective way to set your business apart.

Your target audiences will decide from your content if you can back up any claims you make. Are you trustworthy? Are you specialists in your field? Do you work in partnership with your clients? Do you know what you’re talking about?

Plus, we’ve seen content marketing work as a great reason to pick up the phone and engage with your clients and candidates. You can invite them to an event or a webinar, be a guest on your podcast or read your latest salary survey. You’d be surprised how often this conversation leads to new opportunities.

A computer monitor with a typewriter on the screen.

Content Marketing for Recruitment Agencies

Content marketing for recruiters is about showcasing your industry knowledge and building relationships over time. It requires long term planning, but when done right, it can lead to a substantial increase in inbound leads, in the form of clients and candidates that reach out to you again and again.

With competition in the recruitment space high, content marketing is an effective way to set your business apart.

Your target audiences will decide from your content if you can back up any claims you make. Are you trustworthy? Are you specialists in your field? Do you work in partnership with your clients? Do you know what you’re talking about?

Plus, we’ve seen content marketing work as a great reason to pick up the phone and engage with your clients and candidates. You can invite them to an event or a webinar, be a guest on your podcast or read your latest salary survey. You’d be surprised how often this conversation leads to new opportunities.

A computer monitor with a typewriter on the screen.
A computer monitor with a typewriter on the screen.

Content Marketing for Recruitment Agencies

Content marketing for recruiters is about showcasing your industry knowledge and building relationships over time. It requires long term planning, but when done right, it can lead to a substantial increase in inbound leads, in the form of clients and candidates that reach out to you again and again.

With competition in the recruitment space high, content marketing is an effective way to set your business apart.

Your target audiences will decide from your content if you can back up any claims you make. Are you trustworthy? Are you specialists in your field? Do you work in partnership with your clients? Do you know what you’re talking about?

Plus, we’ve seen content marketing work as a great reason to pick up the phone and engage with your clients and candidates. You can invite them to an event or a webinar, be a guest on your podcast or read your latest salary survey. You’d be surprised how often this conversation leads to new opportunities.

Our Approach to Content Marketing for Recruitment Agencies

We believe content should:

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Be informative, entertaining or inspiring

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Have a purpose and add value for your customers

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Be held together by a tone of voice that is unique and identifiable to your business

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Ultimately aim to create a deeper relationship with your customers

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Help you stand out from the crowd

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Be shareable

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Be original

Our Approach to Content Marketing for Recruitment Agencies

We believe content should:

A black check mark in a circle on a white background.

Be informative, entertaining or inspiring

A black check mark in a circle on a white background.

Have a purpose and add value for your customers

A black check mark in a circle on a white background.

Be held together by a tone of voice that is unique and identifiable to your business

A black check mark in a circle on a white background.

Ultimately aim to create a deeper relationship with your customers

A black check mark in a circle on a white background.

Help you stand out from the crowd

A black check mark in a circle on a white background.

Be shareable

A black check mark in a circle on a white background.

Be original

Types of Content we Can Deliver ​​

Our team of content writers, editors, designers and strategists create the following for our recruitment clients:​

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Recruitment blogs

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Case studies

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White papers

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Salary surveys and reports

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Social media posts

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Video

A black check mark in a circle on a white background.

Webinars

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Podcasts

A black check mark in a circle on a white background.

Animations

Types of Content we Can Deliver ​​

Our team of content writers, editors, designers and strategists create the following for our recruitment clients:​

A black check mark in a circle on a white background.

Recruitment blogs

A black check mark in a circle on a white background.

Case studies

A black check mark in a circle on a white background.

White papers

A black check mark in a circle on a white background.

Salary surveys and reports

A black check mark in a circle on a white background.

Social media posts

A black check mark in a circle on a white background.

Video

A black check mark in a circle on a white background.

Webinars

A black check mark in a circle on a white background.

Podcasts

A black check mark in a circle on a white background.

Animations

Types of Content we Can Deliver ​​

Our team of content writers, editors, designers and strategists create the following for our recruitment clients:​

A black check mark in a circle on a white background.

Recruitment blogs

A black check mark in a circle on a white background.

Case studies

A black check mark in a circle on a white background.

White papers

A black check mark in a circle on a white background.

Salary surveys and reports

A black check mark in a circle on a white background.

Social media posts

A black check mark in a circle on a white background.

Video

A black check mark in a circle on a white background.

Webinars

A black check mark in a circle on a white background.

Podcasts

A black check mark in a circle on a white background.

Animations

Customer Accolades

Customer Accolades

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A bag of money is sitting next to a laptop computer with a graph on it.

20,000+ Whitepapers

Downloaded by relevant clients and candidates ready to nurture into a sales qualified lead

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20+ Webinars & Podcasts

Prepared, marketed and launched

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50+ Salary Surveys & Market Reports

Launched in a range of specialist sectors and countries to support BD efforts

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200+ Case Studies

Designed and used in a range of marketing campaigns

Awards

A little girl is holding a megaphone in front of a sign that says we 're finalists
A poster that says finalist in outstanding progress in diversity , equity and inclusion
A woman wearing headphones is jumping in the air.
A group of men are posing for a picture with the words we 're finalist

Awards

A little girl is holding a megaphone in front of a sign that says we 're finalists
A poster that says finalist in outstanding progress in diversity , equity and inclusion
A woman wearing headphones is jumping in the air.
A group of men are posing for a picture with the words we 're finalist

Awards

A little girl is holding a megaphone in front of a sign that says we 're finalists
A poster that says finalist in outstanding progress in diversity , equity and inclusion
A woman wearing headphones is jumping in the air.
A group of men are posing for a picture with the words we 're finalist

Hear from Our Customers

Hear from Our Customers

Hear from Our Customers

Here's What we Can Deliver for your Recruitment Agency:

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Marketing Strategy
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Brand Identity
Design & Graphic Design
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Social Media Marketing

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SEO

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PPC & Digital
Advertising
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Email Marketing &
Automation
A chess piece with a crown on its head is standing next to a piece of paper.
Marketing Strategy
A computer monitor with a picture on the screen.
Brand Identity
Design & Graphic Design
A megaphone is surrounded by speech bubbles and a heart.

Social Media Marketing

A magnifying glass is looking at a graph on a laptop.

SEO

A computer monitor with a megaphone coming out of it.
PPC & Digital
Advertising
A drawing of an envelope and a megaphone on a blue background.
Email Marketing &
Automation
A drawing of a cell phone with an envelope on the screen.

Ready for a chat?

Ready for a chat?