Expertise

PPC & Digital Advertising for Recruitment Agencies

Our 10 years of expertise in PPC and digital advertising for recruitment agencies means we know what works and where would be the best use of your budget. 

Utilising paid advertising channels can help your recruitment agency get in front of clients, candidates and recruiters outside of your existing networks.

There are plenty of platforms, from Google to social channels such as Instagram, Facebook or Snapchat, where you can allocate an advertising budget to reach a target audience by selecting specific criteria.

So, whether you’re looking to show ads to potential clients searching for specialist recruitment agencies on Google, or target candidates on LinkedIn based on their location, job title or company – we can help. 

A computer monitor with a megaphone on the screen.

PPC & Digital Advertising for Recruitment Agencies

Our 10 years of expertise in PPC and digital advertising for recruitment agencies means we know what works and where would be the best use of your budget. 

Utilising paid advertising channels can help your recruitment agency get in front of clients, candidates and recruiters outside of your existing networks.

There are plenty of platforms, from Google to social channels such as Instagram, Facebook or Snapchat, where you can allocate an advertising budget to reach a target audience by selecting specific criteria.

So, whether you’re looking to show ads to potential clients searching for specialist recruitment agencies on Google, or target candidates on LinkedIn based on their location, job title or company – we can help. 

A computer monitor with a megaphone on the screen.
A computer monitor with a megaphone on the screen.

PPC & Digital Advertising for Recruitment Agencies

Our 10 years of expertise in PPC and digital advertising for recruitment agencies means we know what works and where would be the best use of your budget. 

Utilising paid advertising channels can help your recruitment agency get in front of clients, candidates and recruiters outside of your existing networks.

There are plenty of platforms, from Google to social channels such as Instagram, Facebook or Snapchat, where you can allocate an advertising budget to reach a target audience by selecting specific criteria.

So, whether you’re looking to show ads to potential clients searching for specialist recruitment agencies on Google, or target candidates on LinkedIn based on their location, job title or company – we can help. 

Our Approach to PPC & Digital Advertising

When developing a paid advertising campaign for your recruitment agency, we treat it as a mini version of your overarching marketing strategy and define:

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Campaign objectives – what we are trying to achieve?

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Target audience – who do we want to reach?

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Budget – how much money do we want to invest to get the results you need?

A black check mark in a circle on a white background.

Campaign objectives – what we are trying to achieve?

A black check mark in a circle on a white background.

Target audience – who do we want to reach?

A black check mark in a circle on a white background.

Budget – how much money do we want to invest to get the results you need?

We then analyse the targeting tools within the chosen platform (e.g. LinkedIn vs Facebook vs Google) and use that information to profile your customer, such as through their location, their seniority, their function, or their interests.

Developing eye-catching and engaging ad content is next on the list, and our content marketing and graphic design teams can help create an ad that cuts through. We’re talking visuals, such as animation or videos supported by copy that drives action.

Finally, our tracking and reporting capabilities mean we’ll be able to keep an eye on the campaign and quickly make changes to deliver better results.

We then analyse the targeting tools within the chosen platform (e.g. LinkedIn vs Facebook vs Google) and use that information to profile your customer, such as through their location, their seniority, their function, or their interests.

Developing eye-catching and engaging ad content is next on the list, and our content marketing and graphic design teams can help create an ad that cuts through. We’re talking visuals, such as animation or videos supported by copy that drives action.

Finally, our tracking and reporting capabilities mean we’ll be able to keep an eye on the campaign and quickly make changes to deliver better results.

PPC & Digital Advertising Case Study

PPC & Digital Advertising Case Study

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1.22 Million Impressions

That's a lot of people seeing the brand

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23,000 Clicks

Bringing people to the website

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5,300 Details Captured

For recruiters to follow up with

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91 Candidate Leads

Ready to place into open vacancies

Hear from Our Customers

Hear from Our Customers

Hear from Our Customers

Here's What we Can Deliver for your Recruitment Agency:

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Digital Marketing Strategy
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Content
Marketing
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Brand Identity
Design & Graphic Design
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Social Media Marketing

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SEO

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Email Marketing &
Automation
A chess piece with a crown on its head is standing next to a piece of paper.
Digital Marketing Strategy
An icon of a typewriter with a piece of paper coming out of it.
Content
Marketing
A computer monitor with a picture on the screen.
Brand Identity
Design & Graphic Design
A megaphone is surrounded by speech bubbles and a heart.

Social Media Marketing

A magnifying glass is looking at a graph on a laptop.

SEO

A drawing of an envelope and a megaphone on a blue background.
Email Marketing &
Automation
A drawing of a cell phone with an envelope on the screen.

Ready for a chat?

Ready for a chat?