Digital Marketing

Manager Job Description

for Recruitment Agencies 

Hiring a Digital Marketing Manager for your recruitment agency? Use this job description and salary guide to attract the right talent - or to explore whether partnering with a team like Prominence could take your results even further. 

What Does a Digital Marketing Manager Do in Recruitment?

A Digital Marketing Manager plays a strategic role in helping recruitment agencies grow through smart, data-driven marketing. They’re responsible for planning and leading digital campaigns that attract candidates, convert clients, and strengthen your brand online. 



In a recruitment business, they need to be commercially minded, understand consultant KPIs, and know how to move quickly - all while making sure your digital channels are aligned and optimised. 

Typical Responsibilities of a Digital Marketing Manager

This role usually reports to a Head of Marketing or the senior leadership team. In some recruitment firms, they’ll work directly with the MD or Chief Operating Officer. 

The day-to-day tasks and responsibilities of the role often include: 

• Leading and executing digital strategies across SEO, paid media, email and social 
• Managing paid campaigns on Google, Meta and LinkedIn - from setup to reporting 
• Reviewing and improving website performance and landing page conversion 
• Overseeing SEO performance and search visibility improvements 
• Planning and delivering content across blog, email and social channels 
• Aligning recruitment marketing activity with business development and hiring goals 
• Supporting consultants with tools and insights to help them self-market more effectively 
• Building out reporting dashboards that tie marketing to ROI 
• Managing internal team members or external partners 
• Staying on top of recruitment marketing trends, tools and platforms 

Skills and Experience 

• Experience leading digital marketing strategy and delivery 
• Strong understanding of recruitment, resourcing funnels, and candidate journeys 
• Confident with paid media tools (Google Ads, LinkedIn Campaign Manager, Meta Ads) 
• Skilled in analytics platforms like GA4, Looker Studio, and HubSpot 
• Familiar with SEO tools like SEMrush, Ahrefs or Moz 
• Experience managing email campaigns, landing pages and lead capture flows 
• Strong copywriting skills for short-form and long-form content 
• Able to brief designers, developers or content specialists 
• Leadership experience managing teams or agencies 
• Ideally experienced in a recruitment agency or marketing role focused on recruitment 

Digital Marketing Manager Salary Guide

*Salaries are based on Indeed data for marketing roles at time of publication 

Career Progression

• Senior Digital Marketing Manager 
• Head of Digital Marketing 
• Marketing Director 
• Chief Marketing Officer (CMO)