I want to…

Expand into a New Market

Expanding into a new market takes more than hiring a consultant or launching a few campaigns. It requires clear positioning, market-specific messaging, and marketing that builds credibility with new clients and candidates from day one.


We help recruitment agencies expand into new markets through strategic consulting and hands-on marketing delivery, tailored to your agency, grounded in strategy, and focused on sustainable, repeatable growth

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How Can We Help You Expand

We work with recruitment agencies entering new sectors, locations, or specialisms, helping them get clear on how to position themselves and delivering the marketing needed to gain traction quickly.

This might include:

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Defining your positioning for the new market or niche

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Validating demand, competition, and messaging before launch

Pink circle with a white check mark, indicating approval or completion.

Building landing pages or websites tailored to the new market

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Creating content and campaigns that attract relevant clients and candidates

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Supporting business development with proof, case studies, and thought leadership

The Team Who Will Help You Expand

You will work directly with experienced recruitment marketing specialists who understand the commercial realities of launching and scaling into new markets.

Amber Loach

Managing Director

Amber has rolled out hundreds of recruitment marketing strategies from Australia to the UK, helping agencies build stronger brands, launch new ventures, and see ROI from their marketing efforts. With over ten years in recruitment marketing, Amber brings creative energy, deep industry understanding, and a commitment to helping businesses turn ideas into action. 

Marketing Strategy

Client Growth

Thomas Burkinshaw

CEO

Chief Executive and owner of Prominence, Tom brings extensive experience in launching, scaling and exiting recruitment businesses based on his time working with various global investment portfolio firms. With a strong background in leading national and international marketing teams and driving commercial strategy, he works with clients at a strategic level providing growth advice, fractional CMO and NED support and guidance to help agencies scale, particularly in international markets. 



His expertise spans both marketing and broader business growth, processes and operational excellence, equipping recruitment leaders to expand with a clear vision and confidence. 

Marketing Strategy

Global Launches

Scaling & Exiting

Julie Saul

Global Growth and Partnerships Director

Julie brings more than 30 years of recruitment industry experience, having successfully scaled and exited her own business before guiding others to do the same. She works closely with agency leaders to plan sustainable growth, navigate challenges, and prepare for long-term success. Julie’s practical approach and strategic insight make her a trusted partner for recruitment businesses at every stage of their journey. 

Scaling & Exiting

Growth Advisory

I want to…

Expand into a New Market

Expanding into a new market takes more than hiring a consultant or launching a few campaigns. It requires clear positioning, market-specific messaging, and marketing that builds credibility with new clients and candidates from day one.



We help recruitment agencies expand into new markets through strategic consulting and hands-on marketing delivery, tailored to your agency, grounded in strategy, and focused on sustainable, repeatable growth.

Two people blurred next to a wall covered with sticky notes and small pictures.

How Can We Help You Expand

Into a New Market

We work with recruitment agencies entering new sectors, locations, or specialisms, helping them get clear on how to position themselves and delivering the marketing needed to gain traction quickly.


This might include:

Pink circle with a white checkmark inside.

Defining your positioning for the new market or niche

Pink circle with a white checkmark inside.

Validating demand, competition, and messaging before launch

Pink circle with a white check mark.

Building landing pages or websites tailored to the new market

Pink circle with white check mark.

Creating content and campaigns that attract relevant clients and candidates

Pink circle with white check mark.

Supporting business development with proof, case studies, and thought leadership

The Team Who Will Help You Expand

You will work directly with experienced recruitment marketing specialists who understand the commercial realities of launching and scaling into new markets.

Julie Saul

Global Growth and Partnerships Director

Julie brings more than 30 years of recruitment industry experience, having successfully scaled and exited her own business before guiding others to do the same. She works closely with agency leaders to plan sustainable growth, navigate challenges, and prepare for long-term success. Julie’s practical approach and strategic insight make her a trusted partner for recruitment businesses at every stage of their journey. 

Scaling & Exiting

Growth Advisory

Thomas Burkinshaw

CEO

Chief Executive and owner of Prominence, Tom brings extensive experience in launching, scaling and exiting recruitment businesses based on his time working with various global investment portfolio firms. With a strong background in leading national and international marketing teams and driving commercial strategy, he works with clients at a strategic level providing growth advice, fractional CMO and NED support and guidance to help agencies scale, particularly in international markets. 



His expertise spans both marketing and broader business growth, processes and operational excellence, equipping recruitment leaders to expand with a clear vision and confidence. 

Marketing Strategy

Global Launches

Scaling & Exiting

Amber Loach

Managing Director

Amber has rolled out hundreds of recruitment marketing strategies from Australia to the UK, helping agencies build stronger brands, launch new ventures, and see ROI from their marketing efforts. With over ten years in recruitment marketing, Amber brings creative energy, deep industry understanding, and a commitment to helping businesses turn ideas into action. 

Marketing Strategy

Client Growth

Our Recruitment Marketing Expertise

We work with recruitment businesses of all sizes, from solo recruiters and scale-ups to established groups and multinational agencies. Our marketing support adapts to your structure and growth stage, acting as a ready-to-go marketing team that understands recruitment inside out.

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 Recruitment Groups

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Multinational Agencies

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Enterprise

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Scale Ups

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SMEs

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Solo Recruiters

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We work with recruitment businesses of all sizes, from solo recruiters and scale-ups to established groups and multinational agencies. Our marketing support adapts to your structure and growth stage, acting as a ready-to-go marketing team that understands recruitment inside out.

Black circle on white background.
Black circle on a white background.
Black circle on white background.
Black circle on a white background.
A black circle on a white background.
Black circle on white background.

Q1. Do you help with market research and validation?

Yes. We help assess demand, competition, and positioning to reduce risk before you invest heavily in a new market.


Q2. Can you support expansion into new sectors or niches, not just locations?

Yes. New markets can be geographic, sector-based, or service-led. We tailor the approach accordingly.


Q3. How quickly can we launch into a new market?


Timelines depend on scope, but we often support phased launches that allow you to test, learn, and scale quickly.

Q4. Do we need a separate brand or website for a new market?

Not always. We help you decide whether to extend your existing brand or create market-specific assets based on your goals.


Q5. Can you support business development alongside marketing?


Yes. We align marketing with outbound and sales activity to help you gain traction faster.

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Ready for a chat ?

Fill in the form below and we'll be in touch to see where your recruitment business is heading and how our ready-to-go marketing team can support you.

Ready for a chat

Ready for a chat ?

Fill in the form below and we'll be in touch to see where your recruitment business is heading and how our ready-to-go marketing team can support you.

Woman shouting into a megaphone, wearing a yellow shirt and blue jeans.

Ready for a chat

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