Marketing Coordinator

Job Description

for Recruitment Agencies 

Looking to bring someone into your marketing team to get things moving? This job description and salary guide outlines what a Marketing Coordinator does in a recruitment business - and whether outsourcing might be the better move. 

What Does a Marketing Coordinator Do in a Recruitment Business? 

A Marketing Coordinator helps keep your recruitment marketing efforts running smoothly. They assist with content, campaign coordination, social media scheduling and reporting — making sure the marketing team (or person) has the support they need to keep everything on track. 



In recruitment, this could mean pulling together job graphics, proofreading blog content, or helping consultants with LinkedIn activity. It’s a hands-on, varied role that sits at the heart of day-to-day delivery. 

Typical Responsibilities of a Marketing Coordinator

This role usually reports into a Marketing Manager or Digital Marketing Lead. In smaller recruitment agencies, it might sit under Operations or even the Managing Director. 

Day-to-day responsibilities often include: 

• Assisting with campaign delivery across social media, email, blogs and the website 
• Scheduling posts on platforms like LinkedIn and Instagram 
• Writing and editing short-form content including job ads and social captions 
• Keeping marketing calendars and project timelines up to date 
• Updating website content through platforms like WordPress 
• Helping deliver email campaigns and manage contact lists 
• Liaising with recruiters to gather content or share wins 
• Coordinating design work with external freelancers or agencies 
• Supporting events, team campaigns or recruitment marketing initiatives 
• Reporting on performance metrics like impressions, clicks or engagement 

Skills and Experience in a Recruitment Marketing Setting 

• Experience in a junior marketing or communications role 
• Strong copywriting and editing skills for professional audiences 
• Familiarity with platforms like Mailchimp, Canva, Hootsuite or Buffer 
• Knowledge of social media marketing, especially LinkedIn 
• Basic understanding of digital marketing principles and recruitment workflows 
• Strong attention to detail and the ability to juggle multiple tasks 
• Comfortable working with recruiters, suppliers and leadership 
• Some CMS and CRM experience (WordPress, HubSpot, etc.) is a plus 
• A willingness to learn and contribute across multiple projects 

Marketing Coordinator Salary Guide

*Salaries are based on Indeed data for marketing roles at time of publication 

Career Progression

• Marketing Executive 
• Social Media Coordinator 
• Digital Marketing Executive 
• Marketing Manager 
• Employer Brand Lead