Marketing Executive

Job Description

For employers looking to fill a Marketing Executive vacancy, this sample Marketing Executive job description can help you attract strong candidates with the right blend of strategic thinking and hands-on skills.

To customise this as a tool for screening applicants, tailor the responsibilities and requirements to reflect your company’s specific marketing structure, target audiences, and growth goals.



For job seekers interested in Marketing Executive jobs, this description outlines what the position typically involves and the skills and experience most employers are looking for when hiring for this position. 

What is a Marketing Executive?

A Marketing Executive is responsible for delivering day-to-day marketing activities and supporting development and execution of broader marketing strategies. 

Sitting between entry-level and management, it’s a mid-level role that combines creative, digital and project management skills. The focus of the Marketing Executive is to help a brand grow its reach, engagement and revenue. 

Marketing Executives often work across a range of channels, including social and digital, events, even traditional and offline. They are expected to take ownership of marketing projects, coordinate stakeholders, and contribute ideas that translate into ROI. 



These professionals can work in-house for an organisation, within an agency, or in a freelance/contract capacity. 

Typical Responsibilities of a Marketing Executive 

A Marketing Executive typically reports to a Marketing Manager, Digital Marketing Manager, or Head of Marketing. In smaller organisations, they may report directly to the General Manager or Managing Director. 

Common day-to-day responsibilities of a Marketing Executive include: 



• Assisting in the planning, creation, and execution of multi-channel marketing campaigns. 
• Managing content for websites, email marketing, and social media platforms. 
• Writing marketing copy and editing communications across various formats (e.g. web pages, newsletters, ads). 
• Coordinating campaign assets including creative briefs, photography and video production. 
• Executing paid and organic digital campaigns (e.g. Google Ads, Meta Ads, LinkedIn Ads). 
• Conducting market and competitor research to inform positioning and content strategy. 
• Assisting with SEO and SEM efforts in collaboration with internal or external specialists. 
• Supporting events and activations including logistics, signage, and post-event reporting. 
• Updating websites using CMS platforms and tracking campaign performance using tools like Google Analytics or HubSpot. 
• Working with external vendors such as designers, copywriters, or media buyers to deliver marketing outputs on time and on brand. 

Skills and Experience 

To be successful as a Marketing Executive, candidates generally need: 

• Prior experience in a marketing, communications, or digital role, ideally in a fast-paced or multi-channel environment. 
• Strong writing and editing skills with the ability to tailor content for different audiences and platforms. 
• A good grasp of key marketing principles, campaign planning, and customer segmentation. 
• Experience with digital tools and platforms such as Google Analytics, Meta Business Suite, Mailchimp, or HubSpot. 
• Familiarity with CMS platforms like WordPress or Shopify. 
• A data-informed mindset and the ability to interpret marketing performance reports. 
• Creativity and visual literacy (e.g. experience with Canva, Adobe Suite, or basic video editing tools is a plus). 
• Solid organisational skills and the ability to manage multiple campaigns at once. 
• Strong communication and stakeholder management skills. 

Tertiary qualifications in Marketing, Communications, Business, or a related area are often required. Industry certifications (e.g. Google Ads, Meta Blueprint) can also strengthen a candidate’s profile. 

Salary Guide for Marketing Executives

*Salaries are based on Indeed data for marketing roles at time of publication 

Career Progression

• Digital Marketing Specialist or Marketing Campaign Manager 
• Marketing Manager 
• Senior Marketing Manager 
• Head of Marketing or Marketing Director