Marketing Manager

Job Description

For employers looking to fill a Marketing Manager vacancy, this sample job description can help you attract experienced, commercially minded professionals with the leadership and strategy skills to drive growth.

To create a tailored tool for screening and comparing applicants, adapt this Marketing Manager job description to reflect your company’s goals, market, and marketing mix. 



For job seekers interested in a Marketing Manager role, this job description outlines what the position typically involves and the skills and experience most employers are looking for. 

What is a Marketing Manager? 

A Marketing Manager is responsible for leading the development, execution and optimisation of marketing strategies. This includes overseeing campaigns across digital and traditional channels, managing a marketing team, collaborating with internal and external stakeholders, and allocating budgets to maximise return on investment. 

Marketing Managers are expected to be both strategic thinkers and strong operators, translating big-picture brand goals into actionable plans. They play a central role in positioning the business, generating leads, building customer loyalty and reporting on performance outcomes. 



These roles exist in almost every industry, and may be found in marketing agencies, within in-house marketing departments and as standalone roles within smaller organisations. 

Typical Responsibilities of a Marketing Manager

A Marketing Manager usually reports to a Head of Marketing, General Manager, or directly to the Managing Director or CEO. In larger organisations, they may work alongside brand, digital, content, and product marketing leads. 

Common responsibilities include: 

• Developing and executing multi-channel marketing plans aligned with strategic goals. 
• Leading a team of marketers (e.g. digital, content, events, social) and managing their performance and development. 
• Managing campaign planning, timelines and creative execution across digital advertising, email, SEO, paid social, print, and events. 
• Overseeing the marketing budget, ensuring spend is aligned with campaign goals and delivers measurable ROI. 
• Collaborating with sales, product, design, and external agencies to ensure campaigns are integrated and consistent. 
• Conducting market and competitor analysis to identify trends, opportunities, and threats. 
• Reporting on marketing performance using dashboards and analytics tools (e.g. Google Analytics, HubSpot, Salesforce, Looker Studio). 
• Maintaining brand consistency across all channels and materials. 
• Supporting the development of go-to-market strategies for new products, services, or regions. 
• Ensuring compliance with legal, privacy, and data regulations relevant to marketing activity. 

Skills and Experience 

To be successful as a Marketing Manager, candidates typically need: 



• Several years of marketing experience across key channels (digital, brand, content, events, etc.), including campaign ownership. 
• Proven leadership experience managing teams, stakeholders, and external suppliers. 
• Strong project management and organisational skills, with the ability to manage multiple campaigns simultaneously. 
• Excellent communication and presentation skills, with the confidence to lead meetings, workshops, and performance reviews. 
• Experience managing marketing budgets and tracking ROI across channels. 
• Familiarity with tools such as Google Ads, Meta Business Manager, HubSpot, Salesforce, and CMS platforms like WordPress or Shopify. 
• Strong analytical capabilities, including campaign reporting and performance optimisation. 
• Commercial awareness and the ability to connect marketing efforts to business outcomes. 
• A solid understanding of the customer journey and how to influence it through marketing. 

Tertiary qualifications in Marketing, Business, Communications, or a related field are usually required. Industry certifications or experience in a relevant sector (e.g. SaaS, retail, B2B) can strengthen a candidate’s profile. 

What Makes an Exceptional Marketing Manager? 

Outstanding Marketing Managers are analytical yet creative thinkers. They can interpret campaign data to make informed decisions, as well as create engaging content and build marketing strategies that capture target audiences.

Adaptability is also key, as digital marketing channels and technologies are continually evolving. They also have a grasp of the digital consumption patterns and the cultural nuances of the audiences they’re targeting. 

Great Marketing Managers combine creativity with solid commercial acumen. They know how to lead high-performing teams, make strategic decisions based on data and adapt to changing market conditions. They’re excellent collaborators, able to rally stakeholders around a shared vision and deliver results on time and within budget. 



Having a deep understanding of local audiences, industry-specific challenges and digital behaviours will help a Marketing Manager stand out. 

Salary Guide for Marketing Managers

*Salaries are based on Indeed data for marketing roles at time of publication 

Career Progression

• Senior Marketing Manager 
• Head of Marketing 
• Marketing Director 
• Chief Marketing Officer (CMO)