Social Media Manager

Job Description

for Recruitment Agencies 

Hiring a Content Marketing Manager for your recruitment agency? This job description and salary guide will help you find the right person, or help you work out if outsourcing is the smarter option. 

What Does a Content Marketing Manager Do in a Recruitment Business? 

Looking to hire a Social Media Manager for your recruitment business? This job description and salary guide will help you attract the right person or decide if outsourcing is a better option. 

What Does a Social Media Manager Do in a Recruitment Business? 

A Social Media Manager in a recruitment agency is responsible for planning, creating, and publishing content across LinkedIn, Instagram, TikTok, Facebook, and other platforms. Their goal is to grow your brand, drive candidate and client engagement, and support business development through marketing. 

They might manage both organic content and paid campaigns, however this is heavily dependent on their experience, and most social media managers typically only cover organic. 

Key Responsibilities of a Social Media Manager 

This role usually reports into a Marketing Manager, Head of Marketing, Operations Manager, or directly to a Director depending on the size of the recruitment agency. 

Core responsibilities include: 

• Owning and executing your social media strategy 
• Posting consistently across platforms, especially LinkedIn 
• Writing clear and engaging content for candidates, clients, and recruiters 
• Creating assets including job graphics, videos, carousels, and testimonials, typically via Canva 
• Monitoring trends and audience engagement 
• Collaborating with recruiters to amplify content and showcase wins 
• Reporting on performance and suggesting continuous improvements 

Skills Needed for a Social Media Manager in Recruitment 

• Knowledge of recruitment or experience working in a B2B environment is ideal, otherwise this will need to be trained 
• Ability to use Canva, CapCut, Hootsuite, or other design and editing products 
• Strong copywriting skills for different audience types 
• Understanding of LinkedIn’s algorithm and content strategy 
• Comfortable running and reporting on paid ad campaigns 
• Good time management and attention to detail 
• Basic video editing skills 
• Confident liaising with recruiters and stakeholders to create original content 

Social Media Manager Salary Guide  

*Salaries are based on Indeed data for marketing roles at time of publication 

Career Progression

• Senior Social Media Manager 
• Digital Marketing Manager 
• Head of Content 
• Head of Marketing 
• Freelance Consultant or Agency Strategist