Overview i-intro® helps recruitment agencies move from contingent, transactional recruitment to structured, retained recruitment partnerships. The business had strong proof, a clear methodology, established training, coaching, supporting RecTech and an international client base. However, the existing website no longer reflected the full strength of the offer. The previous site positioned i-intro® as "The Home of Retained Recruitment", but the messaging did not clearly explain what i-intro® actually does, who it helps, or how the i-intro® Method supports recruitment agencies to build more predictable retained recruitment businesses. Prominence supported i-intro® with a full website repositioning project, covering SEO, GEO and AEO strategy, website copy, messaging refinement, pre-launch marketing, launch EDMs, social content, email signatures, banners, animations and post-launch promotional content. The Challenge Modernise the existing i-intro® website. Clarify the core proposition and remove confusion. Reposition i-intro® as a complete retained recruitment solution, not just a podcast, CRM, ATS or training-only provider. Improve visibility across SEO, GEO and AEO. Build clearer journeys around the i-intro® Method, Retained Recruiter Academy™, RecTech, resources and success stories. Create stronger messaging for recruitment agency owners looking to move from contingent to retained recruitment. Support the website launch with coordinated marketing across email, social and branded assets. What We Did Brand Discovery and Website Direction We began by clarifying what the website needed to communicate. This included: Understanding i-intro®'s audience of recruitment agency owners, founders, CEOs and managing directors. Reviewing the existing website messaging and identifying areas of confusion. Reframing the proposition around moving from transactional to retained recruitment. Clarifying i-intro® as a service solution combining methodology, training, coaching, implementation support and RecTech. Structuring the messaging around the i-intro® Method: Nurture & Engage , Pitch & Win and Deliver & WOW! . Making retention, client commitment and predictable revenue central to the website narrative. SEO, GEO and AEO Website Strategy We developed a search-first content strategy designed to improve visibility across traditional search, AI search and answer engines. This included: Keyword research around retained recruitment, retained recruitment training, consultative recruitment and recruitment retention. SEO-led page planning and metadata. GEO and AEO-focused copy designed to answer specific search queries clearly. FAQ-led content to support answer-based discovery. Clearer page structures for Google and AI-led platforms. Location and market-focused content for UK and US search opportunities. Website Copy and Structure We helped turn the website into a clearer retained recruitment platform. This included: Rewriting and restructuring core website pages. Creating clearer homepage messaging. Developing pages for Our Story , Our Mission and The i-intro® Method . Building content for the Retained Recruiter Academy™ . Clarifying the role of i-intro® RecTech . Strengthening success story, testimonial and case study content. Building out i-Library™ , blogs, free downloads and FAQ content. Creating stronger calls to action around discovery calls and method exploration. Launch Marketing Campaign We supported the new website launch with a joined-up campaign across multiple touchpoints. This included: Pre-launch EDMs teasing the new website. Pre-launch social posts building anticipation. Launch EDM announcing the new site. Launch social captions and animations. Email signatures and banners promoting the new website. Social media content showcasing new website sections. Animated assets highlighting the i-intro® Method, Retained Recruiter Academy™, Our Story, Our Mission and resources. Post-launch reminders driving traffic back to key pages. The Outcome SEO, GEO and AEO website strategy. Website copywriting. Sitemap and content structure support. Core page messaging. Methodology page content. Academy page content. FAQ and answer-led content. Blog and resource hub content direction. Pre-launch EDMs. Website launch EDM. Social media launch content. Animation direction and captions. Email signature and banner messaging. Post-launch promotional content. The Outcome Positioning A modernised website that clearly explains i-intro® as a retained recruitment solution for recruitment agencies, built around methodology, training, coaching, implementation support and supporting RecTech. Visibility SEO, GEO and AEO-led content designed around high-value retained recruitment searches across the UK, US and international markets, helping improve visibility across both traditional search engines and AI-powered search. Clarity Clearer journeys for recruitment agency owners, with stronger messaging around retained recruitment, client commitment, higher-value partnerships, retention and predictable revenue. Launch Impact A coordinated launch campaign across EDMs, social media, animations, email signatures and banners helped i-intro® introduce the new website consistently across every customer touchpoint, driving awareness before, during and after launch. Early Performance Following launch, the new website began generating strong early engagement across i-intro®'s international audience. 1.6K homepage views , making it the most visited page on the website. 1.2K active users exploring the new site. 1.2K new users discovering the refreshed website. Traffic generated across key target markets including the United States, Australia and the United Kingdom . Organic Search established as one of the website's primary acquisition channels alongside Direct traffic. 25.4% increase in site visits following the launch. Summary Prominence helped i-intro® move from a dated website with unclear messaging to a modern, search-first retained recruitment platform. The project went far beyond designing and building a new website. Through strategic positioning, SEO, GEO and AEO-led copywriting, launch marketing and ongoing promotional campaigns, we created a digital platform that clearly communicates what i-intro® does, improves search visibility and provides recruitment agency owners with a better understanding of how i-intro® helps them move from transactional recruitment to structured, retained recruitment partnerships. Client Feedback "We started speaking with Tom back in October 2025 when we were evaluating our market positioning and strategy. Over the next couple of months the strategic plan came together and we started a formal relationship with Prominence. At our onboarding we met Helayna who has been our Account Manager and she has done an amazing job of getting to properly know us and to be able to "live" our brand. We have rebuilt our website and now in the second phase of driving opportunities for our business. Happy to be part of Team Prominence!" See the website for yourself here: https://www.i-intro.com/

Overview i-intro® helps recruitment agencies move from contingent, transactional recruitment to structured, retained recruitment partnerships. The business had strong proof, a clear methodology, established training, coaching, supporting RecTech and an international client base. However, the existing website no longer reflected the full strength of the offer. The previous site positioned i-intro® as "The Home of Retained Recruitment", but the messaging did not clearly explain what i-intro® actually does, who it helps, or how the i-intro® Method supports recruitment agencies to build more predictable retained recruitment businesses. Prominence supported i-intro® with a full website repositioning project, covering SEO, GEO and AEO strategy, website copy, messaging refinement, pre-launch marketing, launch EDMs, social content, email signatures, banners, animations and post-launch promotional content. The Challenge Modernise the existing i-intro® website. Clarify the core proposition and remove confusion. Reposition i-intro® as a complete retained recruitment solution, not just a podcast, CRM, ATS or training-only provider. Improve visibility across SEO, GEO and AEO. Build clearer journeys around the i-intro® Method, Retained Recruiter Academy™, RecTech, resources and success stories. Create stronger messaging for recruitment agency owners looking to move from contingent to retained recruitment. Support the website launch with coordinated marketing across email, social and branded assets. What We Did Brand Discovery and Website Direction We began by clarifying what the website needed to communicate. This included: Understanding i-intro®'s audience of recruitment agency owners, founders, CEOs and managing directors. Reviewing the existing website messaging and identifying areas of confusion. Reframing the proposition around moving from transactional to retained recruitment. Clarifying i-intro® as a service solution combining methodology, training, coaching, implementation support and RecTech. Structuring the messaging around the i-intro® Method: Nurture & Engage , Pitch & Win and Deliver & WOW! . Making retention, client commitment and predictable revenue central to the website narrative. SEO, GEO and AEO Website Strategy We developed a search-first content strategy designed to improve visibility across traditional search, AI search and answer engines. This included: Keyword research around retained recruitment, retained recruitment training, consultative recruitment and recruitment retention. SEO-led page planning and metadata. GEO and AEO-focused copy designed to answer specific search queries clearly. FAQ-led content to support answer-based discovery. Clearer page structures for Google and AI-led platforms. Location and market-focused content for UK and US search opportunities. Website Copy and Structure We helped turn the website into a clearer retained recruitment platform. This included: Rewriting and restructuring core website pages. Creating clearer homepage messaging. Developing pages for Our Story , Our Mission and The i-intro® Method . Building content for the Retained Recruiter Academy™ . Clarifying the role of i-intro® RecTech . Strengthening success story, testimonial and case study content. Building out i-Library™ , blogs, free downloads and FAQ content. Creating stronger calls to action around discovery calls and method exploration. Launch Marketing Campaign We supported the new website launch with a joined-up campaign across multiple touchpoints. This included: Pre-launch EDMs teasing the new website. Pre-launch social posts building anticipation. Launch EDM announcing the new site. Launch social captions and animations. Email signatures and banners promoting the new website. Social media content showcasing new website sections. Animated assets highlighting the i-intro® Method, Retained Recruiter Academy™, Our Story, Our Mission and resources. Post-launch reminders driving traffic back to key pages. The Outcome SEO, GEO and AEO website strategy. Website copywriting. Sitemap and content structure support. Core page messaging. Methodology page content. Academy page content. FAQ and answer-led content. Blog and resource hub content direction. Pre-launch EDMs. Website launch EDM. Social media launch content. Animation direction and captions. Email signature and banner messaging. Post-launch promotional content. The Outcome Positioning A modernised website that clearly explains i-intro® as a retained recruitment solution for recruitment agencies, built around methodology, training, coaching, implementation support and supporting RecTech. Visibility SEO, GEO and AEO-led content designed around high-value retained recruitment searches across the UK, US and international markets, helping improve visibility across both traditional search engines and AI-powered search. Clarity Clearer journeys for recruitment agency owners, with stronger messaging around retained recruitment, client commitment, higher-value partnerships, retention and predictable revenue. Launch Impact A coordinated launch campaign across EDMs, social media, animations, email signatures and banners helped i-intro® introduce the new website consistently across every customer touchpoint, driving awareness before, during and after launch. Early Performance Following launch, the new website began generating strong early engagement across i-intro®'s international audience. 1.6K homepage views , making it the most visited page on the website. 1.2K active users exploring the new site. 1.2K new users discovering the refreshed website. Traffic generated across key target markets including the United States, Australia and the United Kingdom . Organic Search established as one of the website's primary acquisition channels alongside Direct traffic. 25.4% increase in site visits following the launch. Summary Prominence helped i-intro® move from a dated website with unclear messaging to a modern, search-first retained recruitment platform. The project went far beyond designing and building a new website. Through strategic positioning, SEO, GEO and AEO-led copywriting, launch marketing and ongoing promotional campaigns, we created a digital platform that clearly communicates what i-intro® does, improves search visibility and provides recruitment agency owners with a better understanding of how i-intro® helps them move from transactional recruitment to structured, retained recruitment partnerships. Client Feedback "We started speaking with Tom back in October 2025 when we were evaluating our market positioning and strategy. Over the next couple of months the strategic plan came together and we started a formal relationship with Prominence. At our onboarding we met Helayna who has been our Account Manager and she has done an amazing job of getting to properly know us and to be able to "live" our brand. We have rebuilt our website and now in the second phase of driving opportunities for our business. Happy to be part of Team Prominence!" See the website for yourself here: https://www.i-intro.com/