Scrolling through your LinkedIn feed can sometimes feel worthy of a game of bingo.
How many times do we see #humblebrag posts with the sole purpose of self-promotion?
We’re not saying that’s entirely a bad thing, but if you want your post to stand out from the crowd and effectively communicate your message to your reader, you’ll need to be a bit more strategic!
Here’s our top tips for creating LinkedIn posts that will get your business noticed.
Use Attention-Grabbing Visuals
We’ve all experienced the sore-thumb syndrome that comes from scrolling through social media feeds too much.
But the reality is that we are all fickle creatures and value our precious spare time. If you’re on a break between meetings or sitting in the back of a taxi home, what’s going to get your attention? Not a big block of text, that’s for sure!
LinkedIn’s own research shows that posts with images have a two times higher comment rate, and larger images have a 38% higher click-through rate than other images (LinkedIn recommends 1200 x 627 pixels for single images).
If you have the means to produce video content, you can upload up to 15 minutes of footage (10 from your phone) to LinkedIn’s native video platform.
You’ll be able to share your story in a more captivating way and build trust with your readers by ‘showing, not telling’.
Ask For Opinions
It suffices to say that a lot of people like the sound of their own voice, especially online.
Were you ever told in your more junior days that the best way to build a new relationship is to ask for advice? Not only do you make the person you’re asking feel important, but you also have the opportunity to start a discussion.
Social media is no different, and putting out questions or polls can be a great way to engage people.
Don’t worry, if you’re strategic about the question you post you won’t look uninformed. In fact, the question itself can be an opportunity to demonstrate your knowledge and understanding of the industry.
Think about topics trending in your market at the moment. It could be anything from world news (e.g. the impact of the upcoming recession or the increase in energy prices) to niche announcements about businesses changing their HR policies or letting people go.
By kicking off the conversation, there are endless opportunities to engage with readers and build rapport.
Host an Interactive Discussion
Taking things one step further, you could also host a native video livestream from your company page.
It may sound daunting, but evidence shows LinkedIn Live video generates 24 times more engagement than the average post.
Content-wise, there are lots of options, from livestreaming a webinar or panel discussion, to keynote speeches at conferences.
And you can book the streams well in advance so you can also get some mileage out of promoting the event and building your ideal audience.
Drive Traffic to Your Website
It’s been reported that the average user spends just seven minutes and 30 seconds on LinkedIn every day.
One way to get around this is to be a ‘save for later’ article that drives the reader back to your website where it’s being hosted.
This is beneficial for many reasons – it gives the reader a greater understanding of your brand and also offers the chance to browse around your site. They’re already there, so why not take a look around?
It also breaks you away from the LinkedIn feed and prevents you getting lost amongst the ‘I must read that one day’ pile.
Don’t Forget Your Employees
Another interesting stat for you – 30% of a company’s engagement on LinkedIn comes from employees.
They are also 14 times more likely to share your company content when compared with other types of content.
Think about each of your employees as being an online brand ambassador with the capacity to amplify your messaging across their networks.
Not only will it boost your brand recognition, but it says a lot about your team culture and values when you have employees wanting to see you succeed.
There are many ways you can maximise opportunities with employees, such as:
- Creating a branded cover image for them to add to their personal profiles
- Creating a hashtag for your business and encourage your team to add it to their posts
- Sharing your employee’s LinkedIn posts on your company page
Summary
LinkedIn remains the number one professional networking site in the world, and is constantly developing new and innovative tools to help people and businesses connect.
This list is just a taster of what can be produced off the back of a strategic, measurable social media plan for your organisation.
Here at Prominence, we are specialists in recruitment marketing and work in partnership with our clients to build brand recognition, drive engagement, and boost revenue.
We understand the challenges of operating at the frontline of talent shortages, changing attitudes to work, and tightening profit margins.
If you’d like advice on the best way to build your network and attract new clients to your business, get in touch with us today.
