Overview

First for Support is a specialist social care recruitment agency operating across Hampshire and Dorset, with ongoing national expansion. They place both temporary and permanent staff across residential care, supported living and complex care environments.

When they approached us, they had strong operational delivery but their brand, website and digital presence did not reflect their quality or ambition.

The Challenge

First for Support faced three core issues:

• No clear brand identity, with inconsistent messaging and visuals
• An underperforming website that was not optimised for search or conversion
• Limited digital visibility across search and social platforms

Despite being an award-winning agency with strong word-of-mouth referrals, their online presence was not generating consistent inbound opportunities.

Our Approach

We delivered a full brand, website and growth transformation, focused on long-term scalability and visibility.

1. Brand Positioning and Messaging

We refined their tone of voice into something:

• Warm, people-first and supportive
• Clear, professional and compliance-led
• Reflective of both care values and commercial capability

This aligned with their core proposition: Empowering people, supporting services, changing lives.

2. Website Redesign and Build

We rebuilt the website from the ground up:

• Modern, clean design aligned with the care sector
• Clear user journeys for clients and candidates
• Structured service pages covering temporary, permanent and executive search
• Integrated trust signals including compliance, awards and testimonials

The result is a site that not only looks stronger, but actively supports conversion and credibility.

3. SEO, GEO and AEO Strategy

Using the SEO brief , we implemented a structured search strategy:

• SEO
  Targeting high-intent keywords such as social care recruitment and support worker roles
• GEO
  Focusing on Hampshire, Dorset and expansion regions including Devon, Wiltshire and Manchester
• AEO
  Structuring content to perform in AI-driven search and answer engines

This ensures the business is visible not just in traditional search, but across emerging discovery channels.

4. Ongoing Social Media Management

We introduced a consistent, value-led content strategy across both the company page and the founder’s personal brand.

Content focuses on:

• Sector insights
• Candidate engagement
• Brand storytelling
• Building trust and credibility

Alongside this, we implemented an ongoing content and blog strategy to support the website.

This includes:

• Monthly blog articles targeting high-intent search queries
• Location-focused content to strengthen geographic visibility
• Structured content designed for AI-driven search and answer engines
• Continuous updates to keep the website active, relevant and authoritative

This ensures the website is not static, but constantly evolving to support SEO, GEO and AEO performance over time.

The Results

Since launching the new brand, website and content strategy, First for Support has seen:

• A significant increase in online visibility across both search and social
• Consistent growth in audience engagement and brand awareness
• A stronger and more professional digital presence aligned with their reputation
• Improved positioning to attract both clients and candidates

The Impact

This transformation has:

• Elevated First for Support from a referral-led agency to a digitally visible brand
• Positioned them as a credible specialist in social care recruitment
• Created a scalable platform for growth across new regions and services

Most importantly, their digital presence now reflects the reality of their business. High quality, people-first and built on trust.

Key Takeaway

By aligning brand, website, search strategy and social content, we built a foundation for sustained growth rather than short-term wins.