Recruitment agencies are increasingly hearing new acronyms around search and visibility. SEO, AEO and GEO are often mentioned together, but they serve different purposes.
Understanding how they work together is more useful than treating them as competing trends.
SEO: Search Engine Optimisation
SEO focuses on helping pages rank in traditional search results.
For recruitment agencies, this includes:
- Keyword optimisation
- Technical website performance
- Authority and backlinks
- Content relevance
SEO answers the question: how do we get found?
AEO: Answer Engine Optimisation
AEO focuses on how content is surfaced when people search using full questions and expect direct answers.
For recruiters, this means:
- Clear explanations of services and specialisms
- Structured content that can be extracted and referenced
- Answering commercial questions directly
AEO answers a different question: how do we become the answer?
GEO: Generative Engine Optimisation
GEO focuses on how content is interpreted and represented when AI platforms generate responses.
For recruitment agencies, this ensures:
- Expertise is represented accurately
- Messaging remains consistent
- Content is not misinterpreted
We are already seeing agencies receive leads where prospects reference generated answers rather than websites directly.
How they work together
These approaches are complementary:
- SEO supports discovery
- AEO supports clarity and referencing
- GEO supports accurate representation
Together, they create a more resilient, future-ready search strategy for recruitment agencies operating globally.
FAQs: AEO vs GEO vs SEO
What is the main difference between SEO and AEO?
SEO focuses on ranking pages. AEO focuses on being used as the answer.
What is GEO and why does it matter?
GEO ensures your expertise is accurately represented when responses are generated.
Do recruitment agencies need all three?
Yes. Each supports a different stage of visibility and understanding.
Are agencies really getting leads from AI platforms?
Yes. We are already seeing inbound enquiries referencing generated answers.
