Case Study: Subscription Model Launch and Brand Refresh

Who: Architecture and Interior Design Recruitment Agency

Where: London, UK

Business Size: 2-person team

Timeframe: 3 months

Twenty One Twelve is a specialist recruitment agency in the architecture and interior design space. Based in London, they had been working with Prominence for over two years across social media, email marketing, and branded content such as salary guides.


When they decided to launch a new subscription-based recruitment service, they partnered with us to bring it to life. The model was a clear shift from the industry’s traditional percentage-based fee structure, and they needed help communicating its value and rolling it out effectively.


The Challenge


  • Explaining the value of a monthly subscription model to an audience used to percentage-based recruitment fees
  • Communicating the long-term benefits, including strategic hiring support and forward planning
  • Creating clear, compelling messaging across all channels to build trust and generate interest
  • Refreshing the brand in line with existing guidelines—updated, but still recognisable


Our Solution


Strategic Launch Planning and Messaging


 We worked closely with the team to define their value proposition and build a launch strategy.

  • Developed a clear rollout plan with timelines, phases, and content goals
  • Crafted messaging to explain the new model in simple, client-friendly terms
  • Highlighted the long-term benefits: predictability, cost control, and alignment with business goals


Content Creation and Campaign Execution


 We created and delivered all assets needed for a multi-channel launch.

  • Designed and wrote email campaigns for both new and existing clients
  • Rolled out teaser and explainer content across LinkedIn
  • Updated email signatures and social media banners to promote the launch
  • Produced short-form video content, hosted on a new YouTube channel and embedded across platforms
  • Created a suite of brochures and sales collateral to support client conversations


Brand Refresh and Tone of Voice


 To match the direction of the new offering, we updated the brand identity and refined the tone of voice.

  • Designed a new logo that built on the existing brand but felt more premium
  • Delivered updated assets and templates for internal and external use
  • Developed tone of voice guidelines to ensure consistent messaging across all content


Ongoing Marketing Support


 We continued to support the agency with regular marketing activity to build momentum.

  • Social media content and scheduling
  • Email marketing
  • Content production, including salary guides, website updates, and a podcast launch


The Results


Positioning


  • Successfully launched a subscription-based recruitment service into a highly specialised market
  • Messaging clearly explained the value and tackled client concerns head-on


Engagement


  • Strong engagement across email and social media
  • Multiple client conversations started within the first two months
  • Video content helped humanise the offer and make it easy to understand


Brand


  • A refined, modern visual identity that remained true to the original
  • Clear, consistent messaging across all touchpoints


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Our Case Studies

Below is a selection of our case studies showcasing the projects we’ve delivered, the sectors we specialise in, and the long-term partnerships we’ve built. Each one highlights the challenges faced, the approach taken, and the results achieved.

Future Education: Google Ads Case Study

February 26, 2026
Introduction In October 2024, Future Education, a prominent recruitment agency specialising in the education sector, collaborated with Prominence to optimise their Google Ads strategy for attracting top-tier candidates in the South London region. With over 20 years of experience and an experienced team, the agency is a trusted name in the local education sector. Despite operating in a highly competitive market, they excel in sourcing and placing educators in schools across South London. Background The business is highly respected, and although well-known in their sector, face an ongoing challenge of attracting educators who they can place into temporary and permanent roles in primary, secondary and SEND school settings. Along with competing with other agencies, the education sector faces staff shortages and a lack of new talent entering the sector. Challenge Prominence faced the challenge of conducting a comprehensive audit and assessment of Future Education's existing Google Ads presence, with the goal of providing actionable recommendations to enhance response rates and improve the quality of applications received. Solution The Prominence team provided several strategic recommendations to Future Education and implemented the following updates and ongoing enhancements to their Google Ads campaigns: Streamlined Ad Structure : Reduced the number of ads from over ten to three (Primary, Secondary, and SEND) to optimise budget allocation and improve targeting accuracy. Enhanced Tracking and Reporting : Updated ad tracking and configured goals in Google Analytics to ensure precise measurement and reporting of responses. Optimised Keywords : Refined keywords to better reach the target audience, while expanding negative keywords to minimise unplaceable responses. Improved Ad Performance : Adjusted search keywords and headlines to increase click-through rates and attract higher-quality candidates. Budget Realignment : Reassigned the budget based on campaign responses, reducing clicks and impressions but significantly improving the quality of responses. Result Over a two-month period, the campaign generated over 150 responses, with more than half evaluated by the Future Education team as highly placeable candidates.
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Konstrukt: Podcast Launch & Brand Growth

February 3, 2026
The Client Who: Konstrukt – Construction Recruitment Specialists Where: New Zealand Business Size: Fewer than 6 team members at project start Timeframe: 2022 – ongoing
Four people collaborating at a table, looking at papers with charts and graphs, in a modern office.

Supply Chain Recruitment: Launching a New Recruitment Agency

February 3, 2026
Who: Chain Reaction Where: Melbourne, Australia Business Size: 1-person business
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