When Konstrukt first partnered with Prominence, they were a small but ambitious business of fewer than six team members with big plans for growth. They wanted to strengthen their brand presence, attract top recruiters, and become a recognisable voice in the construction recruitment market across Europe.
Prominence supported them across multiple areas, from launching their podcast and refreshing their brand identity to running personal branding training and providing ongoing digital marketing support.
The Challenge
- Limited brand awareness in a competitive recruitment market
- Existing brand guidelines were inconsistent
- No clear platform to showcase industry expertise or thought leadership
- Needed to position themselves as both a trusted recruitment partner and an employer of choice
- Required a consistent marketing strategy to grow their digital footprint and support business development
Our Solution
Podcast Launch: Leaders in Construction
We helped Konstrukt create and launch their industry podcast,
Leaders in Construction, from concept to execution.
- Developed the podcast marketing strategy
- Built a dedicated podcast page on the Konstrukt website
- Managed editing and publishing of fortnightly episodes
- Designed social content for each release, including multiple snippets of key content
- Provided hosting guidance to ensure the podcast was delivered effectively
Brand Refresh and Design Support
We refreshed and streamlined Konstrukt’s brand identity to bring consistency and impact.
- Simplified and modernised colour palettes, fonts, and templates
- Designed key collateral including EVPs, capability statements, and pitch decks
- Branded a salary survey used as a lead-generation tool
Personal Branding and Team Engagement
To amplify brand reach and team presence, we delivered LinkedIn training and engagement support.
- Ran a tailored personal branding session focused on authenticity and visibility
- Shared strategies for consistent content and connection building
- Supported the team with ongoing content ideas and best practices
Ongoing Digital Marketing Support
We continue to drive momentum with consistent marketing activity.
- Manage and schedule social media content
- Write blogs that support SEO and industry credibility
- Build email campaigns that promote the podcast and generate leads
Deliverables
- Podcast strategy, production and promotion
- Brand guideline refresh and visual identity update
- EVP, pitch decks, salary surveys and capability statements
- LinkedIn training and personal brand coaching
- Social media management and content calendars
- SEO blogs and targeted email campaigns
The Results
Podcast
Leaders in Construction established as a recognised industry podcast
Strengthened relationships with clients and industry leaders through authentic, insightful conversations
Brand
Streamlined and cohesive brand identity aligned with growth goals
Professional collateral suite supporting recruitment and sales
Engagement and Awareness
Significant increase in team engagement and visibility on LinkedIn
Increased brand awareness and inbound opportunities through consistent marketing activity
