Construction Recruitment Agency: Podcast Launch

Who: Konstrukt


Where: UK, hiring in Europe

Business Size: <6 team members at project start

Timeframe: 2022 – ongoing

When Konstrukt first partnered with Prominence, they were a small but ambitious business of fewer than six team members with big plans for growth. They wanted to strengthen their brand presence, attract top recruiters, and become a recognisable voice in the construction recruitment market across Europe.


Prominence supported them across multiple areas, from launching their podcast and refreshing their brand identity to running personal branding training and providing ongoing digital marketing support.


The Challenge


  • Limited brand awareness in a competitive recruitment market
  • Existing brand guidelines were inconsistent
  • No clear platform to showcase industry expertise or thought leadership
  • Needed to position themselves as both a trusted recruitment partner and an employer of choice
  • Required a consistent marketing strategy to grow their digital footprint and support business development


Our Solution


Podcast Launch: Leaders in Construction


We helped Konstrukt create and launch their industry podcast, Leaders in Construction, from concept to execution.

  • Developed the podcast marketing strategy
  • Built a dedicated podcast page on the Konstrukt website
  • Managed editing and publishing of fortnightly episodes
  • Designed social content for each release, including multiple snippets of key content
  • Provided hosting guidance to ensure the podcast was delivered effectively


Brand Refresh and Design Support


We refreshed and streamlined Konstrukt’s brand identity to bring consistency and impact.

  • Simplified and modernised colour palettes, fonts, and templates
  • Designed key collateral including EVPs, capability statements, and pitch decks
  • Branded a salary survey used as a lead-generation tool


Personal Branding and Team Engagement


To amplify brand reach and team presence, we delivered LinkedIn training and engagement support.

  • Ran a tailored personal branding session focused on authenticity and visibility
  • Shared strategies for consistent content and connection building
  • Supported the team with ongoing content ideas and best practices


Ongoing Digital Marketing Support


We continue to drive momentum with consistent marketing activity.

  • Manage and schedule social media content
  • Write blogs that support SEO and industry credibility
  • Build email campaigns that promote the podcast and generate leads


Deliverables


  • Podcast strategy, production and promotion
  • Brand guideline refresh and visual identity update
  • EVP, pitch decks, salary surveys and capability statements
  • LinkedIn training and personal brand coaching
  • Social media management and content calendars
  • SEO blogs and targeted email campaigns


The Results


Podcast


Leaders in Construction established as a recognised industry podcast
Strengthened relationships with clients and industry leaders through authentic, insightful conversations


Brand


Streamlined and cohesive brand identity aligned with growth goals
Professional collateral suite supporting recruitment and sales


Engagement and Awareness


Significant increase in team engagement and visibility on LinkedIn
Increased brand awareness and inbound opportunities through consistent marketing activity

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Our Case Studies

Below is a selection of our case studies showcasing the projects we’ve delivered, the sectors we specialise in, and the long-term partnerships we’ve built. Each one highlights the challenges faced, the approach taken, and the results achieved.

Future Education: Google Ads Case Study

February 26, 2026
Introduction In October 2024, Future Education, a prominent recruitment agency specialising in the education sector, collaborated with Prominence to optimise their Google Ads strategy for attracting top-tier candidates in the South London region. With over 20 years of experience and an experienced team, the agency is a trusted name in the local education sector. Despite operating in a highly competitive market, they excel in sourcing and placing educators in schools across South London. Background The business is highly respected, and although well-known in their sector, face an ongoing challenge of attracting educators who they can place into temporary and permanent roles in primary, secondary and SEND school settings. Along with competing with other agencies, the education sector faces staff shortages and a lack of new talent entering the sector. Challenge Prominence faced the challenge of conducting a comprehensive audit and assessment of Future Education's existing Google Ads presence, with the goal of providing actionable recommendations to enhance response rates and improve the quality of applications received. Solution The Prominence team provided several strategic recommendations to Future Education and implemented the following updates and ongoing enhancements to their Google Ads campaigns: Streamlined Ad Structure : Reduced the number of ads from over ten to three (Primary, Secondary, and SEND) to optimise budget allocation and improve targeting accuracy. Enhanced Tracking and Reporting : Updated ad tracking and configured goals in Google Analytics to ensure precise measurement and reporting of responses. Optimised Keywords : Refined keywords to better reach the target audience, while expanding negative keywords to minimise unplaceable responses. Improved Ad Performance : Adjusted search keywords and headlines to increase click-through rates and attract higher-quality candidates. Budget Realignment : Reassigned the budget based on campaign responses, reducing clicks and impressions but significantly improving the quality of responses. Result Over a two-month period, the campaign generated over 150 responses, with more than half evaluated by the Future Education team as highly placeable candidates.
Four people in an office looking at papers on a table, discussing work.

Konstrukt: Podcast Launch & Brand Growth

February 3, 2026
The Client Who: Konstrukt – Construction Recruitment Specialists Where: New Zealand Business Size: Fewer than 6 team members at project start Timeframe: 2022 – ongoing
Four people collaborating at a table, looking at papers with charts and graphs, in a modern office.

Supply Chain Recruitment: Launching a New Recruitment Agency

February 3, 2026
Who: Chain Reaction Where: Melbourne, Australia Business Size: 1-person business
Show More
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Woman yelling into a megaphone. She wears a yellow shirt and holds the megaphone with her right hand.
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