Brown Strategic Search Partners (Executive & Leadership Search)

Who: Brown Strategic Search Partners


Where: UK (operating globally)


Business Size: Founder-led executive search firm, launch business 

Brown Strategic Search Partners is a premium executive and senior leadership search firm, With over 20 years’ experience across both agency and in-house recruitment, Carlton launched the business to deliver a more strategic, partner-led approach to executive search.


The firm specialises in senior leadership and executive appointments across Financial Services and Corporate Functions within large, global organisations. From the outset, the brand needed to reflect the level of seniority, trust and discretion expected at this level of hiring.


The Challenge


As a new executive search firm entering a competitive market, the brand needed to feel established, credible and premium from day one.

Key challenges included creating a brand that:


  • Reflected seniority, credibility and discretion
  • Felt premium and executive-level without appearing cold or overly corporate
  • Clearly differentiated the firm from traditional recruitment agencies
  • Balanced corporate credibility with a founder-led, personal service
  • Provided a strong foundation for future website development and thought leadership


The brand needed to instil confidence with senior stakeholders while supporting long-term growth.


Our Solution


We began with a detailed Brand Discovery Workshop to fully understand the founder’s background, values, target market and long-term vision for the business.


From this, we developed multiple brand routes, allowing the founder to compare styles, refine direction and arrive at a confident final identity.


Our work included:


  • Exploration of brand positioning, tone of voice and differentiation
  • Development of multiple logo and visual identity routes
  • Refinement of colour palettes, typography and imagery style
  • Creation of brand assets that would work across digital and client-facing materials


Project Timeline


This project moved quickly and efficiently due to clear direction and collaborative feedback throughout.


  • 18 November – Brand Discovery Workshop to define positioning, audience, tone of voice and visual direction
  • 23 November – First-stage logo and brand concept options shared
  • 2 December – Final logo direction agreed following refinement
  • 8 December – Final brand guidelines delivered, including social media mock-ups


Deliverables


  • Multiple logo concepts with different typographic and colour approaches
  • Final primary and secondary logo suite, optimised for light and dark backgrounds
  • Premium colour palette led by deep blue with subtle gold accents
  • Clean, modern typography to reinforce clarity and credibility
  • Imagery guidance aligned to a high-touch, realistic corporate style
  • Full brand guidelines document
  • Social media mock-ups to demonstrate the brand in real-world use


The Result


Brown Strategic Search Partners launched with a sophisticated, premium brand that reflects its executive-level offering and Carlton’s personal credibility.


The brand successfully communicates:

  • Trust and professionalism
  • Strategic thinking and leadership expertise
  • A personal, partner-led approach


The final brand guidelines now provide a strong foundation for website design, client materials and future growth, positioning the firm confidently within the executive search market.


SEO Information


SEO Title: Executive Search Brand Launch Case Study


Meta Description: How Prominence delivered a premium brand launch for an executive and leadership search firm, balancing credibility, discretion and a partner-led approach.


URL Slug: /case-studies/executive-search-brand-launch

< Older Post

Newer Post >
Our Case Studies

Below is a selection of our case studies showcasing the projects we’ve delivered, the sectors we specialise in, and the long-term partnerships we’ve built. Each one highlights the challenges faced, the approach taken, and the results achieved.

Future Education: Google Ads Case Study

February 26, 2026
Introduction In October 2024, Future Education, a prominent recruitment agency specialising in the education sector, collaborated with Prominence to optimise their Google Ads strategy for attracting top-tier candidates in the South London region. With over 20 years of experience and an experienced team, the agency is a trusted name in the local education sector. Despite operating in a highly competitive market, they excel in sourcing and placing educators in schools across South London. Background The business is highly respected, and although well-known in their sector, face an ongoing challenge of attracting educators who they can place into temporary and permanent roles in primary, secondary and SEND school settings. Along with competing with other agencies, the education sector faces staff shortages and a lack of new talent entering the sector. Challenge Prominence faced the challenge of conducting a comprehensive audit and assessment of Future Education's existing Google Ads presence, with the goal of providing actionable recommendations to enhance response rates and improve the quality of applications received. Solution The Prominence team provided several strategic recommendations to Future Education and implemented the following updates and ongoing enhancements to their Google Ads campaigns: Streamlined Ad Structure : Reduced the number of ads from over ten to three (Primary, Secondary, and SEND) to optimise budget allocation and improve targeting accuracy. Enhanced Tracking and Reporting : Updated ad tracking and configured goals in Google Analytics to ensure precise measurement and reporting of responses. Optimised Keywords : Refined keywords to better reach the target audience, while expanding negative keywords to minimise unplaceable responses. Improved Ad Performance : Adjusted search keywords and headlines to increase click-through rates and attract higher-quality candidates. Budget Realignment : Reassigned the budget based on campaign responses, reducing clicks and impressions but significantly improving the quality of responses. Result Over a two-month period, the campaign generated over 150 responses, with more than half evaluated by the Future Education team as highly placeable candidates.
Four people in an office looking at papers on a table, discussing work.

Konstrukt: Podcast Launch & Brand Growth

February 3, 2026
The Client Who: Konstrukt – Construction Recruitment Specialists Where: New Zealand Business Size: Fewer than 6 team members at project start Timeframe: 2022 – ongoing
Four people collaborating at a table, looking at papers with charts and graphs, in a modern office.

Supply Chain Recruitment: Launching a New Recruitment Agency

February 3, 2026
Who: Chain Reaction Where: Melbourne, Australia Business Size: 1-person business
Show More
Dark blue concentric circles, forming an abstract spiral design.
Woman yelling into a megaphone. She wears a yellow shirt and holds the megaphone with her right hand.
Sound like we could be a good fit for you?

Fill in the form below and we'll be in touch to see where your recruitment business is heading and how our ready-to-go marketing team can support you.

Ready for a chat