Executive Search Agency: Brand Elevation and Thought Leadership

Who: Melium Consulting 


Where: Based in London, hiring into Europe (FMCG Sector)


Business Size: <5 person team

This executive search firm specialises in high-level placements across the FMCG industry in Europe. With no internal marketing in place and a previous attempt to hire a junior that didn’t work out, they were unsure how to approach marketing in a way that aligned with their niche and senior-level audience.


They engaged Prominence to provide end-to-end marketing support and quickly began seeing the benefits of working with a recruitment specialist who understood their goals from the get go. 


The Challenge


  • Build a credible, executive-facing brand, building on basic foundations of a logo and colours 
  • Establish consistency and professionalism across all touchpoints
  • Enable thought leadership to support long-term relationship building
  • Create marketing materials that win business and build trust
  • Launch a steady flow of content with minimal time input from the client


Our Solution


Marketing Foundations and Brand Creation


We laid the groundwork with a brand that reflects their executive audience.


  • Created professional, refined brand guidelines
  • Developed tone of voice and visual identity aligned with senior stakeholders


Content and Collateral Creation


We delivered a wide range of on-brand, business-winning assets.


  • Branded market insight reports and whitepapers
  • Candidate shortlist documents tailored for high-level roles
  • Case studies showcasing success stories in the FMCG space 
  • Email campaigns focused on thought leadership and industry insights 
  • Social media strategy and execution


Thought Leadership and Relationship Marketing


We positioned the brand as a credible voice in the industry.


  • Regular, insightful content sharing across social and email
  • Focus on nurturing long-term relationships over short-term wins


Deliverables


  • Brand guidelines and tone of voice development
  • Social media management and content scheduling
  • Email marketing strategy and execution
  • Market insight reports and whitepapers
  • Candidate shortlist templates and visual upgrades
  • Client and candidate case studies


The Results


Positioning


A polished, executive brand that reflects their market and audience
Increased brand credibility and memorability


Engagement


Consistent content marketing that sparks conversations
Multiple instances of positive feedback from industry contacts and clients on brand and collateral
Direct business wins attributed to high-quality marketing materials


Productivity


Marketing taken off the founder’s plate
A clear, ongoing strategy that supports business development and brand growth

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Our Case Studies

Below is a selection of our case studies showcasing the projects we’ve delivered, the sectors we specialise in, and the long-term partnerships we’ve built. Each one highlights the challenges faced, the approach taken, and the results achieved.

Future Education: Google Ads Case Study

February 26, 2026
Introduction In October 2024, Future Education, a prominent recruitment agency specialising in the education sector, collaborated with Prominence to optimise their Google Ads strategy for attracting top-tier candidates in the South London region. With over 20 years of experience and an experienced team, the agency is a trusted name in the local education sector. Despite operating in a highly competitive market, they excel in sourcing and placing educators in schools across South London. Background The business is highly respected, and although well-known in their sector, face an ongoing challenge of attracting educators who they can place into temporary and permanent roles in primary, secondary and SEND school settings. Along with competing with other agencies, the education sector faces staff shortages and a lack of new talent entering the sector. Challenge Prominence faced the challenge of conducting a comprehensive audit and assessment of Future Education's existing Google Ads presence, with the goal of providing actionable recommendations to enhance response rates and improve the quality of applications received. Solution The Prominence team provided several strategic recommendations to Future Education and implemented the following updates and ongoing enhancements to their Google Ads campaigns: Streamlined Ad Structure : Reduced the number of ads from over ten to three (Primary, Secondary, and SEND) to optimise budget allocation and improve targeting accuracy. Enhanced Tracking and Reporting : Updated ad tracking and configured goals in Google Analytics to ensure precise measurement and reporting of responses. Optimised Keywords : Refined keywords to better reach the target audience, while expanding negative keywords to minimise unplaceable responses. Improved Ad Performance : Adjusted search keywords and headlines to increase click-through rates and attract higher-quality candidates. Budget Realignment : Reassigned the budget based on campaign responses, reducing clicks and impressions but significantly improving the quality of responses. Result Over a two-month period, the campaign generated over 150 responses, with more than half evaluated by the Future Education team as highly placeable candidates.
Four people in an office looking at papers on a table, discussing work.

Konstrukt: Podcast Launch & Brand Growth

February 3, 2026
The Client Who: Konstrukt – Construction Recruitment Specialists Where: New Zealand Business Size: Fewer than 6 team members at project start Timeframe: 2022 – ongoing
Four people collaborating at a table, looking at papers with charts and graphs, in a modern office.

Supply Chain Recruitment: Launching a New Recruitment Agency

February 3, 2026
Who: Chain Reaction Where: Melbourne, Australia Business Size: 1-person business
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