This executive search firm specialises in high-level placements across the FMCG industry in Europe. With no internal marketing in place and a previous attempt to hire a junior that didn’t work out, they were unsure how to approach marketing in a way that aligned with their niche and senior-level audience.
They engaged Prominence to provide end-to-end marketing support and quickly began seeing the benefits of working with a recruitment specialist who understood their goals from the get go.
The Challenge
- Build a credible, executive-facing brand, building on basic foundations of a logo and colours
- Establish consistency and professionalism across all touchpoints
- Enable thought leadership to support long-term relationship building
- Create marketing materials that win business and build trust
- Launch a steady flow of content with minimal time input from the client
Our Solution
Marketing Foundations and Brand Creation
We laid the groundwork with a brand that reflects their executive audience.
- Created professional, refined brand guidelines
- Developed tone of voice and visual identity aligned with senior stakeholders
Content and Collateral Creation
We delivered a wide range of on-brand, business-winning assets.
- Branded market insight reports and whitepapers
- Candidate shortlist documents tailored for high-level roles
- Case studies showcasing success stories in the FMCG space
- Email campaigns focused on thought leadership and industry insights
- Social media strategy and execution
Thought Leadership and Relationship Marketing
We positioned the brand as a credible voice in the industry.
- Regular, insightful content sharing across social and email
- Focus on nurturing long-term relationships over short-term wins
Deliverables
- Brand guidelines and tone of voice development
- Social media management and content scheduling
- Email marketing strategy and execution
- Market insight reports and whitepapers
- Candidate shortlist templates and visual upgrades
- Client and candidate case studies
The Results
Positioning
A polished, executive brand that reflects their market and audience
Increased brand credibility and memorability
Engagement
Consistent content marketing that sparks conversations
Multiple instances of positive feedback from industry contacts and clients on brand and collateral
Direct business wins attributed to high-quality marketing materials
Productivity
Marketing taken off the founder’s plate
A clear, ongoing strategy that supports business development and brand growth
