BRD Search is a specialist recruitment agency focused on permanent and fixed-term Finance and Data roles. The business was created to challenge traditional recruitment models by prioritising transparency, strong client relationships and long-term value over transactional, volume-led recruitment.
After years working within established recruitment firms, the founder was launching BRD as a new, independent brand and needed a clear identity that reflected his experience, values and approach from day one.
The Challenge
As a new brand entering a competitive Finance and Data recruitment market, BRD Search needed a strong foundation that would support credibility and growth.
The key challenges were to create a brand that:
- Clearly differentiated BRD from generic Finance recruiters
- Balanced professionalism with approachability
- Reflected values of honesty, transparency and human connection
- Worked consistently across social media, web and client-facing materials
- Avoided feeling overly corporate or overly playful
The brand also needed to support BRD’s focus on specialist Finance and Data roles without appearing transactional or volume-driven.
Our Solution
We began with a full brand discovery workshop to understand the founder’s background, values, audience and long-term vision for BRD Search.
From this, we developed a clear brand strategy and explored multiple creative routes before refining the final direction collaboratively.
Our solution included:
- Designing multiple logo concepts exploring different interpretations of the BRD mark
- Developing colour palettes that felt modern, confident and professional
- Creating a distinctive logomark inspired by data, analysis and search, incorporating subtle visual cues such as bar chart and magnifying glass motifs
- Testing the brand in real-world scenarios through social media post mock-ups
- Refining tone of voice and visual direction based on detailed feedback
This ensured the final brand felt authentic, credible and aligned with BRD’s positioning.
Deliverables
- Final logo and logomark
- Brand colour palette and typography
- Brand guidelines document
- Social media post templates and mock-ups
- Visual assets for use across website, proposals and marketing materials

The Result
BRD Search launched with a confident, credible brand that reflects its values and market positioning.
The final brand feels modern, trustworthy and human, helping BRD attract high-quality candidates and build long-term client partnerships from the outset.
The brand guidelines now support:
- Website design and development
- Social media content
- Client proposals and presentations
BRD Search is positioned to grow with a clear, recognisable identity that supports its long-term vision.
