Case Study: Building Thought Leadership Through Market Insight in Life Sciences Recruitment

Who: On Q Recruitment


Where: Australia (national market focus)


Business Size: Specialist life sciences and medical technology recruitment agency with 10+ team members



Partnership: Multi-year marketing partnership

On Q Recruitment is a specialist recruitment agency operating across the life sciences and medical technology sectors. With a growing team and strong industry connections, the business wanted to further establish itself as a trusted authority within a highly technical and regulated market.


As part of a long-term partnership, Prominence supported On Q Recruitment with consistent, insight-led marketing designed to build credibility over time. Rather than focusing solely on job advertising, the strategy centred on thought leadership, market data and ongoing communication with clients and candidates.


The Challenge


On Q Recruitment needed to:


  • Strengthen its reputation as a thought leader in life sciences and med tech recruitment
  • Provide clients with meaningful, data-backed market insight
  • Support business development with assets that opened senior-level conversations
  • Maintain consistent marketing activity over multiple years
  • Build long-term brand recognition in a competitive specialist market


Our Solution


Annual Life Sciences & MedTech Salary Survey


We worked closely with On Q Recruitment to create and evolve a flagship annual report.

  • Planned and delivered a comprehensive Life Sciences & MedTech Salary Survey each year
  • Structured the report around real market data, trends and commentary
  • Designed the survey to support both lead generation and client conversations
  • Ensured consistency and evolution year on year to build recognition


Over time, the salary survey became a cornerstone of On Q Recruitment’s market positioning and a widely recognised asset in the industry.


Ongoing Thought Leadership and Content


To extend the impact of the salary survey, we delivered consistent content throughout the year.

  • Managed ongoing social media content aligned to market insights and industry topics
  • Produced regular blog content tailored to the life sciences and med tech market
  • Delivered monthly EDM campaigns sharing insights, updates and reports


The EDM programme achieved consistent open and click-through rates of 10%+, reinforcing strong engagement with the On Q Recruitment audience.


Deliverables


  • Annual Life Sciences & MedTech Salary Survey
  • Salary survey planning, content and design
  • Ongoing social media content
  • Monthly EDM campaigns
  • Blog content tailored to the life sciences and med tech market
  • Long-term thought leadership strategy as part of a multi-year partnership


The Results


Positioning


  • On Q Recruitment became well known in the market for its annual salary survey
  • Strong association between the brand and high-quality, data-backed insight
  • Increased credibility with senior clients and industry stakeholders


Engagement


  • Consistent EDM open and click-through rates of 10%+
  • Strong engagement across social and blog content
  • Increased visibility through regular, insight-led communication


Business Development Impact


  • Salary survey used as a key tool in client conversations and pitches
  • Strengthened trust and authority in competitive situations
  • Improved inbound interest driven by thought leadership
  • Ensured credibility, consistency, and scalability from day one.

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