On Q Recruitment is a specialist recruitment agency operating across the life sciences and medical technology sectors. With a growing team and strong industry connections, the business wanted to further establish itself as a trusted authority within a highly technical and regulated market.
As part of a long-term partnership, Prominence supported On Q Recruitment with consistent, insight-led marketing designed to build credibility over time. Rather than focusing solely on job advertising, the strategy centred on thought leadership, market data and ongoing communication with clients and candidates.
The Challenge
On Q Recruitment needed to:
- Strengthen its reputation as a thought leader in life sciences and med tech recruitment
- Provide clients with meaningful, data-backed market insight
- Support business development with assets that opened senior-level conversations
- Maintain consistent marketing activity over multiple years
- Build long-term brand recognition in a competitive specialist market
Our Solution
Annual Life Sciences & MedTech Salary Survey
We worked closely with On Q Recruitment to create and evolve a flagship annual report.
- Planned and delivered a comprehensive
Life Sciences & MedTech Salary Survey each year
- Structured the report around real market data, trends and commentary
- Designed the survey to support both lead generation and client conversations
- Ensured consistency and evolution year on year to build recognition
Over time, the salary survey became a cornerstone of On Q Recruitment’s market positioning and a widely recognised asset in the industry.
Ongoing Thought Leadership and Content
To extend the impact of the salary survey, we delivered consistent content throughout the year.
- Managed ongoing social media content aligned to market insights and industry topics
- Produced regular blog content tailored to the life sciences and med tech market
- Delivered monthly EDM campaigns sharing insights, updates and reports
The EDM programme achieved
consistent open and click-through rates of 10%+, reinforcing strong engagement with the On Q Recruitment audience.
Deliverables
- Annual Life Sciences & MedTech Salary Survey
- Salary survey planning, content and design
- Ongoing social media content
- Monthly EDM campaigns
- Blog content tailored to the life sciences and med tech market
- Long-term thought leadership strategy as part of a multi-year partnership
The Results
Positioning
- On Q Recruitment became well known in the market for its annual salary survey
- Strong association between the brand and high-quality, data-backed insight
- Increased credibility with senior clients and industry stakeholders
Engagement
- Consistent EDM open and click-through rates of
10%+
- Strong engagement across social and blog content
- Increased visibility through regular, insight-led communication
Business Development Impact
- Salary survey used as a key tool in client conversations and pitches
- Strengthened trust and authority in competitive situations
- Improved inbound interest driven by thought leadership
- Ensured credibility, consistency, and scalability from day one.
