The Client

Who: The Growth Consultants – Sales & Marketing Recruitment

Where: Bristol, UK

Size of Business: SME, less than 10 heads
Timeframe: Approx. 3 months

CThe Growth Consultants wanted a brand and website that genuinely reflected their personality and values. Their existing website and branding didn’t feel aligned with their team or audience. They also needed guidance on digital strategy to boost online visibility.

Old Brand

The Challenge

• Had previously hired a junior marketing executive who didn’t understand the recruitment market.
• Brand identity didn’t showcase the team’s personality or values clearly.
• Website navigation, sitemap, and user experience were confusing for visitors.
• Limited pages and poor content structure hampered SEO, including local (GEO) and voice search (AEO) optimisation.
• Social media presence was underperforming, lacking engagement.

Our Solution

1️⃣ Brand Discovery & Mock Ups

•  Travelled to Bristol for a hands-on brand discovery workshop and content session.
• Defined brand personality, tone, colours, fonts, and audience segments by exploring other work Prominence has done, as well as competitors both from a likes and dislikes perspective
• Delivered 4 initial logo concepts, fonts and colours 
• They were happy with initial mock ups but we ran 2 collaborative sessions to finalise the look and feel which ended up being a combination of different mock up options 

3️⃣ Website Design, Sitemap & UX

• Recommended a revised sitemap focusing on user journeys, new pages to showcase recruitment expertise and logical content flow.
• Designed page layouts with clear calls-to-action and intuitive navigation.
• Added new pages targeting high-value keywords to improve SEO, including local (GEO) and AI optimisation (AEO).
• Created Figma mock-ups to visualise the look and feel and get sign off before working with a developer to implement. 
• Managed the project to ensure everything worked and was aligned mock ups

4️⃣ Social Media Management

• Took on ongoing management, creating branded templates and posting regularly.
• Encouraged consistent engagement with the target audience.
• 3-5 posts a week, a mixture of industry insights, hot jobs, team shout outs, humour / memes 
  

The Results

Brand:

• A brand that showcases their values that people can relate to 
• Moved away from being too corporate 
• Consistency across all touchpoints including social, website, email and collateral 

Website & SEO:

• New website within approx. 3 months with improved UX and content structure.
• Added pages and SEO strategy aligned with GEO and AEO best practices.

Social Media Performance (3 months):

• (+58.5%) Impressions
• (+29.2%) Reactions 
• (+20%) Comments
• (+175%) Reposts