This recruiter was launching her own brand after years of working within the supply chain industry and building a trusted network across the UK and Australia. With a strong personal story and reputation in the supply chain sector, she wanted to make a big impact from day one.
She approached Prominence to help bring her vision to life with a launch that would stand out, followed by ongoing marketing support to grow her presence and credibility.
The Challenge
- Create a strong brand from scratch that reflects her personal story and professional edge
- Build a website designed to convert with great UX and clear messaging
- Deliver a launch plan that created buzz and positioned her as a key player
- Maintain visibility post-launch through social media content
Our Solution
Brand and Launch Strategy
We started by developing clear foundations that would set her apart.
- Created brand guidelines to shape her tone and visual identity
- Advised on and reviewed her website structure, UX, and content
- Developed a launch plan designed to activate her network and generate attention
Website and SEO
To ensure the site could be found and would convert visitors, we:
- Reviewed all copy and user journey to ensure best practice
- Built an SEO strategy around her supply chain specialism
- Created launch content that aligned with search opportunities and her story
Ongoing Marketing Support
We continued to support the business as it grew.
- Created regular social media content that showcased her expertise
- Wrote case studies and blogs to support thought leadership
- Designed ad hoc collateral including capability statements and branded materials
Deliverables
- Brand guidelines and messaging development
- Website review and SEO recommendations
- Launch content and activation plan
- Social media content creation and scheduling
- Case studies, blogs and capability statements
The Results
Positioning
A strong personal brand aligned with her professional niche
Messaging that balanced expertise and authenticity
Engagement
Best engagement we've seen for a small business
Over 10% click-through rate on average across social media
A consistent flow of valuable content keeping her top-of-mind
Productivity
Marketing handled without the need for in-house resources
Scalable support that grows with the business
