Supply Chain Recruitment: Launching a New Recruitment Agency

Launching a New Recruitment Agency 

Who:  Chain Reaction


Where:  Melbourne, Australia


Business Size:  1-person business

This recruiter was launching her own brand after years of working within the supply chain industry and building a trusted network across the UK and Australia. With a strong personal story and reputation in the supply chain sector, she wanted to make a big impact from day one.


She approached Prominence to help bring her vision to life with a launch that would stand out, followed by ongoing marketing support to grow her presence and credibility.


The Challenge


  • Create a strong brand from scratch that reflects her personal story and professional edge
  • Build a website designed to convert with great UX and clear messaging
  • Deliver a launch plan that created buzz and positioned her as a key player
  • Maintain visibility post-launch through social media content


Our Solution


Brand and Launch Strategy


We started by developing clear foundations that would set her apart.

  • Created brand guidelines to shape her tone and visual identity
  • Advised on and reviewed her website structure, UX, and content
  • Developed a launch plan designed to activate her network and generate attention


Website and SEO


To ensure the site could be found and would convert visitors, we:

  • Reviewed all copy and user journey to ensure best practice
  • Built an SEO strategy around her supply chain specialism
  • Created launch content that aligned with search opportunities and her story


Ongoing Marketing Support


We continued to support the business as it grew.

  • Created regular social media content that showcased her expertise
  • Wrote case studies and blogs to support thought leadership
  • Designed ad hoc collateral including capability statements and branded materials


Deliverables


  • Brand guidelines and messaging development
  • Website review and SEO recommendations
  • Launch content and activation plan
  • Social media content creation and scheduling
  • Case studies, blogs and capability statements


The Results


Positioning


A strong personal brand aligned with her professional niche
Messaging that balanced expertise and authenticity


Engagement


Best engagement we've seen for a small business
Over 10% click-through rate on average across social media
A consistent flow of valuable content keeping her top-of-mind


Productivity


Marketing handled without the need for in-house resources
Scalable support that grows with the business

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Our Case Studies

Below is a selection of our case studies showcasing the projects we’ve delivered, the sectors we specialise in, and the long-term partnerships we’ve built. Each one highlights the challenges faced, the approach taken, and the results achieved.

Future Education: Google Ads Case Study

February 26, 2026
Introduction In October 2024, Future Education, a prominent recruitment agency specialising in the education sector, collaborated with Prominence to optimise their Google Ads strategy for attracting top-tier candidates in the South London region. With over 20 years of experience and an experienced team, the agency is a trusted name in the local education sector. Despite operating in a highly competitive market, they excel in sourcing and placing educators in schools across South London. Background The business is highly respected, and although well-known in their sector, face an ongoing challenge of attracting educators who they can place into temporary and permanent roles in primary, secondary and SEND school settings. Along with competing with other agencies, the education sector faces staff shortages and a lack of new talent entering the sector. Challenge Prominence faced the challenge of conducting a comprehensive audit and assessment of Future Education's existing Google Ads presence, with the goal of providing actionable recommendations to enhance response rates and improve the quality of applications received. Solution The Prominence team provided several strategic recommendations to Future Education and implemented the following updates and ongoing enhancements to their Google Ads campaigns: Streamlined Ad Structure : Reduced the number of ads from over ten to three (Primary, Secondary, and SEND) to optimise budget allocation and improve targeting accuracy. Enhanced Tracking and Reporting : Updated ad tracking and configured goals in Google Analytics to ensure precise measurement and reporting of responses. Optimised Keywords : Refined keywords to better reach the target audience, while expanding negative keywords to minimise unplaceable responses. Improved Ad Performance : Adjusted search keywords and headlines to increase click-through rates and attract higher-quality candidates. Budget Realignment : Reassigned the budget based on campaign responses, reducing clicks and impressions but significantly improving the quality of responses. Result Over a two-month period, the campaign generated over 150 responses, with more than half evaluated by the Future Education team as highly placeable candidates.
Four people in an office looking at papers on a table, discussing work.

Konstrukt: Podcast Launch & Brand Growth

February 3, 2026
The Client Who: Konstrukt – Construction Recruitment Specialists Where: New Zealand Business Size: Fewer than 6 team members at project start Timeframe: 2022 – ongoing
Four people, including one with glasses, reviewing charts at a table in a bright office.

Social Care Recruitment: Consistent Marketing That Drives Business

February 3, 2026
Who: Charles Hunter Associates Where: England  Business Size: Medium-sized agency
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