Konstrukt: Podcast Launch & Brand Growth

The Client


Who: Konstrukt –  Construction Recruitment Specialists


Where:  New Zealand


Business Size: Fewer than 6 team members at project start
Timeframe: 2022 – ongoing

When Konstrukt first partnered with Prominence, they were a small but ambitious business of fewer than six team members with big plans for growth. They wanted to strengthen their brand presence, attract top recruiters, and become a recognisable voice in the construction recruitment market across Europe. 


Prominence supported them across multiple areas, from launching their podcast and refreshing their brand identity to running personal branding training and providing ongoing digital marketing support.


The Challenge


  • Limited brand awareness in a competitive recruitment market
  • Existing brand guidelines were inconsistent 
  • No clear platform to showcase industry expertise or thought leadership
  • Needed to position themselves as both a trusted recruitment partner and an employer of choice
  • Required a consistent marketing strategy to grow their digital footprint and support business development


Our Solution


1️⃣ Podcast Launch: Leaders in Construction


We helped Konstrukt create and launch their industry podcast, Leaders in Construction, from concept to execution.

  • Developed the podcast marketing strategy
  • Built a dedicated podcast page on the Konstrukt website
  • Managed editing, and publishing of fortnightly episodes
  • Designed social content for each release, including multiple snippets of key content
  • Provided hosting guidance and for podcast host to ensure delivered in the best way 

The podcast quickly became recognised across the construction recruitment market and is now a powerful networking and brand awareness tool, helping Konstrukt connect with clients and industry leaders.


2️⃣ Brand Refresh & Design Support


As part of their internal growth campaign, we refreshed and streamlined Konstrukt’s existing brand guidelines to bring consistency and professionalism across all marketing touchpoints.

  • Simplified and modernised colour palettes, fonts, and templates
  • Designed key collateral including EVPs, capability statements, and pitch decks
  • Branded a salary survey used as a business development tool to start new client conversations and generate leads


This design work reinforced their position as a confident, forward-thinking brand in the construction recruitment space.


3️⃣ Personal Branding & Team Engagement


To strengthen individual presence and amplify brand reach, we ran personal branding training for the Konstrukt team.

  • Delivered a tailored session on creating authentic, engaging LinkedIn content
  • Provided practical strategies for increasing visibility, connection-building, and consistency
  • Supported ongoing content ideas and engagement tactics

The Konstrukt team are highly active on LinkedIn, with excellent engagement across their personal profiles, driving strong brand recognition and trust in the market.


4️⃣ Ongoing Digital Marketing Support


We continued to manage and support Konstrukt’s marketing efforts to keep momentum high.

  • Managed social media content calendars and posting
  • Wrote blogs to support SEO and thought leadership
  • Created targeted email campaigns to engage clients and promote their podcast

This consistent activity has maintained strong visibility, supported their business development goals, and amplified the reach of the Leaders in Construction podcast.


The Results


Podcast:



  • Leaders in Construction established as a recognised industry podcast
  • Strengthened relationships with clients and industry leaders through authentic, insightful conversations


Brand:


  • Streamlined and cohesive brand identity aligned with growth goals
  • Professional collateral suite supporting recruitment and sales


Engagement & Awareness:


  • Significant increase in team engagement and visibility on LinkedIn
  • Increased brand awareness and inbound opportunities through consistent marketing activity


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Our Case Studies

Below is a selection of our case studies showcasing the projects we’ve delivered, the sectors we specialise in, and the long-term partnerships we’ve built. Each one highlights the challenges faced, the approach taken, and the results achieved.

Future Education: Google Ads Case Study

February 26, 2026
Introduction In October 2024, Future Education, a prominent recruitment agency specialising in the education sector, collaborated with Prominence to optimise their Google Ads strategy for attracting top-tier candidates in the South London region. With over 20 years of experience and an experienced team, the agency is a trusted name in the local education sector. Despite operating in a highly competitive market, they excel in sourcing and placing educators in schools across South London. Background The business is highly respected, and although well-known in their sector, face an ongoing challenge of attracting educators who they can place into temporary and permanent roles in primary, secondary and SEND school settings. Along with competing with other agencies, the education sector faces staff shortages and a lack of new talent entering the sector. Challenge Prominence faced the challenge of conducting a comprehensive audit and assessment of Future Education's existing Google Ads presence, with the goal of providing actionable recommendations to enhance response rates and improve the quality of applications received. Solution The Prominence team provided several strategic recommendations to Future Education and implemented the following updates and ongoing enhancements to their Google Ads campaigns: Streamlined Ad Structure : Reduced the number of ads from over ten to three (Primary, Secondary, and SEND) to optimise budget allocation and improve targeting accuracy. Enhanced Tracking and Reporting : Updated ad tracking and configured goals in Google Analytics to ensure precise measurement and reporting of responses. Optimised Keywords : Refined keywords to better reach the target audience, while expanding negative keywords to minimise unplaceable responses. Improved Ad Performance : Adjusted search keywords and headlines to increase click-through rates and attract higher-quality candidates. Budget Realignment : Reassigned the budget based on campaign responses, reducing clicks and impressions but significantly improving the quality of responses. Result Over a two-month period, the campaign generated over 150 responses, with more than half evaluated by the Future Education team as highly placeable candidates.
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Supply Chain Recruitment: Launching a New Recruitment Agency

February 3, 2026
Who: Chain Reaction Where: Melbourne, Australia Business Size: 1-person business
Four people, including one with glasses, reviewing charts at a table in a bright office.

Social Care Recruitment: Consistent Marketing That Drives Business

February 3, 2026
Who: Charles Hunter Associates Where: England  Business Size: Medium-sized agency
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