The social care and social work sectors are facing mounting challenges, from workforce shortages and burnout to rising service demand and underfunding. To stand out in a complex and competitive space, one recruitment agency turned to Prominence for consistent marketing support.
Our work focused on building a professional, high-performing brand presence across all channels, with activity tailored to support both inbound attraction and business development.
The Challenge
- Improve digital presence and increase brand recognition
- Position the agency as a leader in the social care recruitment space
- Create consistent marketing touchpoints that supported BD efforts
- Keep content relevant to the fast-changing landscape of social care
Our Solution
Foundational Brand Work
We worked closely with the internal team to build a clear and consistent identity.
- Developed an EVP tailored to the social care audience
- Advised on website updates to improve UX and SEO
- Reviewed content across all channels for tone and consistency
Marketing Activity
Our long-term support ensured the brand stayed top of mind.
- Delivered regular social media content aligned with key themes
- Ran email marketing campaigns targeting clients and candidates
- Produced SEO-focused blog content with updates relevant to the sector
Results-Focused Campaigns
Every piece of content was designed with lead generation in mind.
- Strong open and click-through rates on email campaigns
- Marketing insights used by recruiters to follow up and convert leads
- Consistent visibility supporting brand recognition and client trust
Deliverables
- EVP creation and brand alignment
- Website UX and content updates
- Social media content planning and scheduling
- Email marketing strategy and execution
- Blog writing with SEO best practices
- Performance tracking and reporting
The Results
Positioning
A clearly defined brand presence in the social care recruitment space
EVP and messaging aligned with sector-specific challenges and values
Engagement
High-performing email campaigns with strong open and click-through rates
Content actively used for business development by the recruitment team
Productivity
Consistent marketing output without internal resource strain
Scalable strategy to support ongoing growth and visibility
