Social Care Recruitment: Consistent Marketing That Drives Business

Who: Charles Hunter Associates 


Where: England


Business Size: Medium-sized agency

The social care and social work sectors are facing mounting challenges, from workforce shortages and burnout to rising service demand and underfunding. To stand out in a complex and competitive space, one recruitment agency turned to Prominence for consistent marketing support.


Our work focused on building a professional, high-performing brand presence across all channels, with activity tailored to support both inbound attraction and business development.


The Challenge


  • Improve digital presence and increase brand recognition
  • Position the agency as a leader in the social care recruitment space
  • Create consistent marketing touchpoints that supported BD efforts
  • Keep content relevant to the fast-changing landscape of social care


Our Solution


Foundational Brand Work


We worked closely with the internal team to build a clear and consistent identity.

  • Developed an EVP tailored to the social care audience
  • Advised on website updates to improve UX and SEO
  • Reviewed content across all channels for tone and consistency


Marketing Activity


Our long-term support ensured the brand stayed top of mind.

  • Delivered regular social media content aligned with key themes
  • Ran email marketing campaigns targeting clients and candidates
  • Produced SEO-focused blog content with updates relevant to the sector


Results-Focused Campaigns


Every piece of content was designed with lead generation in mind.

  • Strong open and click-through rates on email campaigns
  • Marketing insights used by recruiters to follow up and convert leads
  • Consistent visibility supporting brand recognition and client trust


Deliverables


  • EVP creation and brand alignment
  • Website UX and content updates
  • Social media content planning and scheduling
  • Email marketing strategy and execution
  • Blog writing with SEO best practices
  • Performance tracking and reporting


The Results


Positioning


A clearly defined brand presence in the social care recruitment space
EVP and messaging aligned with sector-specific challenges and values


Engagement


High-performing email campaigns with strong open and click-through rates
Content actively used for business development by the recruitment team


Productivity


Consistent marketing output without internal resource strain
Scalable strategy to support ongoing growth and visibility

< Older Post

Newer Post >
Our Case Studies

Below is a selection of our case studies showcasing the projects we’ve delivered, the sectors we specialise in, and the long-term partnerships we’ve built. Each one highlights the challenges faced, the approach taken, and the results achieved.

Case Study: Strengthening Beilby Downing Teal’s Digital Presence

August 18, 2026
See how Prominence helped Beilby Downing Teal build a more consistent digital presence, showcase its expertise and strengthen brand visibility.

Case Study: Creating Consistent Brand Visibility in the Architecture, Engineering and Construction Sector

August 18, 2026
Discover how Consultive strengthened its brand presence through a tailored social media strategy and creative design support from Prominence.

Case Study: Increasing Recruitment Reach Through Targeted Paid Advertising

August 17, 2026
See how Prominence helped CMD Recruitment strengthen candidate attraction through targeted digital advertising, audience insights and ongoing campaign optimisation.
Show More
Dark blue concentric circles, forming an abstract spiral design.
Woman yelling into a megaphone. She wears a yellow shirt and holds the megaphone with her right hand.
Sound like we could be a good fit for you?

Fill in the form below and we'll be in touch to see where your recruitment business is heading and how our ready-to-go marketing team can support you.

Ready for a chat