Social Work and Social Care Recruitment Agency: Salary Survey Campaign Launch

Who: Charles Hunter Associates


Where: UK


Business Size: SME

Charles Hunter Associates is a leading recruitment agency specialising in the provision of social workers and social care workers across England.


The social care industry faces a number of systemic challenges:


  • Workforce crisis due to staff shortages, low pay, and burnout
  • Ongoing funding and resource constraints impacting service quality
  • Rising demand for care services and increased mental health needs


To highlight these issues and add value to the industry, Charles Hunter Associates aimed to launch a salary and sentiment survey to capture the realities of both workers and employers in the sector.


The Challenge


  • Design a survey that would generate meaningful, reliable data
  • Encourage high participation from a workforce under pressure
  • Produce a professional report with industry credibility
  • Generate marketing opportunities from the results


Our Solution


Survey Design and Promotion


We focused on getting the questions right and driving meaningful engagement.

  • Crafted clear, unbiased survey questions with a mix of quantitative and open-ended responses
  • Promoted the survey via targeted emails to both workers and employers
  • Amplified reach through organic and paid social media campaigns


Data Analysis and Report Creation


Once the data was collected, we turned it into insight.

  • Analysed over 100 worker responses and 20 employer contributions
  • Designed a branded, easy-to-digest report with clear recommendations
  • Distributed to key stakeholders across the industry


Campaign Promotion and Results


We used the report as a centrepiece for wider marketing activity.

  • Promoted across LinkedIn with strategic content and engagement prompts
  • Sent targeted follow-up emails to clients and prospects with the report link


Deliverables


  • Survey design and audience targeting strategy
  • Survey promotion via email and social media
  • Data analysis and report copywriting
  • Report design and branding
  • LinkedIn promotion and campaign posts
  • Email follow-ups and web traffic reporting


The Results


Business Development


  • 6 meetings secured with new clients within 2 weeks of release
  • Re-established terms with 2 former clients
  • Began working on senior-level roles as a direct result of the report


Marketing Impact


  • Over 750 visits to the report landing page
  • 6 confirmed marketing conversions
  • LinkedIn impressions up 13% and comments up 6% over three months


Client Feedback


"Prominence have been extremely helpful with our marketing activities. Caroline was always on hand to answer questions and the support we received was exceptional. They helped us with both large projects and day-to-day marketing activities." — Mollie O’Sullivan, Marketing Executive, Charles Hunter Associates

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Below is a selection of our case studies showcasing the projects we’ve delivered, the sectors we specialise in, and the long-term partnerships we’ve built. Each one highlights the challenges faced, the approach taken, and the results achieved.

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Introduction In October 2024, Future Education, a prominent recruitment agency specialising in the education sector, collaborated with Prominence to optimise their Google Ads strategy for attracting top-tier candidates in the South London region. With over 20 years of experience and an experienced team, the agency is a trusted name in the local education sector. Despite operating in a highly competitive market, they excel in sourcing and placing educators in schools across South London. Background The business is highly respected, and although well-known in their sector, face an ongoing challenge of attracting educators who they can place into temporary and permanent roles in primary, secondary and SEND school settings. Along with competing with other agencies, the education sector faces staff shortages and a lack of new talent entering the sector. Challenge Prominence faced the challenge of conducting a comprehensive audit and assessment of Future Education's existing Google Ads presence, with the goal of providing actionable recommendations to enhance response rates and improve the quality of applications received. Solution The Prominence team provided several strategic recommendations to Future Education and implemented the following updates and ongoing enhancements to their Google Ads campaigns: Streamlined Ad Structure : Reduced the number of ads from over ten to three (Primary, Secondary, and SEND) to optimise budget allocation and improve targeting accuracy. Enhanced Tracking and Reporting : Updated ad tracking and configured goals in Google Analytics to ensure precise measurement and reporting of responses. Optimised Keywords : Refined keywords to better reach the target audience, while expanding negative keywords to minimise unplaceable responses. Improved Ad Performance : Adjusted search keywords and headlines to increase click-through rates and attract higher-quality candidates. Budget Realignment : Reassigned the budget based on campaign responses, reducing clicks and impressions but significantly improving the quality of responses. Result Over a two-month period, the campaign generated over 150 responses, with more than half evaluated by the Future Education team as highly placeable candidates.
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The Client Who: Konstrukt – Construction Recruitment Specialists Where: New Zealand Business Size: Fewer than 6 team members at project start Timeframe: 2022 – ongoing
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