Charles Hunter Associates is a leading recruitment agency specialising in the provision of social workers and social care workers across England.
The social care industry faces a number of systemic challenges:
- Workforce crisis due to staff shortages, low pay, and burnout
- Ongoing funding and resource constraints impacting service quality
- Rising demand for care services and increased mental health needs
To highlight these issues and add value to the industry, Charles Hunter Associates aimed to launch a salary and sentiment survey to capture the realities of both workers and employers in the sector.
The Challenge
- Design a survey that would generate meaningful, reliable data
- Encourage high participation from a workforce under pressure
- Produce a professional report with industry credibility
- Generate marketing opportunities from the results
Our Solution
Survey Design and Promotion
We focused on getting the questions right and driving meaningful engagement.
- Crafted clear, unbiased survey questions with a mix of quantitative and open-ended responses
- Promoted the survey via targeted emails to both workers and employers
- Amplified reach through organic and paid social media campaigns
Data Analysis and Report Creation
Once the data was collected, we turned it into insight.
- Analysed over 100 worker responses and 20 employer contributions
- Designed a branded, easy-to-digest report with clear recommendations
- Distributed to key stakeholders across the industry
Campaign Promotion and Results
We used the report as a centrepiece for wider marketing activity.
- Promoted across LinkedIn with strategic content and engagement prompts
- Sent targeted follow-up emails to clients and prospects with the report link
Deliverables
- Survey design and audience targeting strategy
- Survey promotion via email and social media
- Data analysis and report copywriting
- Report design and branding
- LinkedIn promotion and campaign posts
- Email follow-ups and web traffic reporting
The Results
Business Development
- 6 meetings secured with new clients within 2 weeks of release
- Re-established terms with 2 former clients
- Began working on senior-level roles as a direct result of the report
Marketing Impact
- Over 750 visits to the report landing page
- 6 confirmed marketing conversions
- LinkedIn impressions up 13% and comments up 6% over three months
Client Feedback
"Prominence have been extremely helpful with our marketing activities. Caroline was always on hand to answer questions and the support we received was exceptional. They helped us with both large projects and day-to-day marketing activities." — Mollie O’Sullivan, Marketing Executive, Charles Hunter Associates
